Timberland: Director, Retail Marketing

VF Corporation
United States
Workplace: OnsiteFull timeUSD 174,240 - 217,800 annuallyFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Leadership","Cross-functional collaboration","Communication","Storytelling","Strategic thinking"]

Lead retail marketing strategy and execution for Timberland’s DTC stores, including brick-and-mortar experiences. Reporting to the Chief Marketing Officer, drive cohesive brand expression, traffic, and conversion through seasonal and evergreen go-to-market processes. Collaborate with merchandising and visual merchandising to build in-store storytelling, manage retail marketing investments, analyze store performance and consumer feedback, and extend a connected retail brand experience across touchpoints while leading a retail marketing/in-store experience team.

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FursaFursa
VF Corporation
VF Corporation
1 month ago

Timberland: Director, Retail Marketing

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 19 hours agoStatus: Live
Reposted: similar role first listed 1 month ago

Job Summary

Lead retail marketing strategy and execution for Timberland’s DTC stores, including brick-and-mortar experiences. Reporting to the Chief Marketing Officer, drive cohesive brand expression, traffic, and conversion through seasonal and evergreen go-to-market processes. Collaborate with merchandising and visual merchandising to build in-store storytelling, manage retail marketing investments, analyze store performance and consumer feedback, and extend a connected retail brand experience across touchpoints while leading a retail marketing/in-store experience team.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Elevate the consumer journey and drive cohesive brand expression across DTC retail, enhancing store performance and consumer connections.
  • •Lead development and execution of seasonal retail marketing strategies across full-price, outlet, and wholesale partner environments.
  • •Collaborate with merchandising and visual merchandising to translate seasonal concepts into in-store storytelling and retail activation plans.
  • •Develop and implement evergreen and seasonal retail go-to-market processes, aligning cross-functional partners on in-store priorities and design needs.
  • •Manage retail marketing investments, track store performance insights and consumer feedback, and optimize execution to improve retail KPIs.

Pay and Benefits

Salary: USD 174,240 - 217,800 annually
Perks:Health Insurance

Key Requirements

  • •10+ years of progressive experience and 5+ years of managerial experience.
  • •Retail experience required.
  • •Strong product marketing capabilities.
  • •Consumer and business analytics, including consumer segmentation and targeting.
  • •Experience building marketing strategies tied to long- and short-term business plans, with budgeting and ROI quantification.
Experience:10+ years
Skills:LeadershipCross-functional collaborationCommunicationStorytellingStrategic thinking
Tech Stack:Microsoft OfficeOutlookPowerPointKeynoteExcel

Company Brief

VF Corporation
Global apparel and footwear company that owns brands such as Vans, The North Face, Timberland, and Dickies. Designs, markets, and distributes branded lifestyle products through wholesale, retail, and e-commerce channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Denver, United States
Founded: 1899
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