Timberland: Director, Retail Marketing

Lead retail marketing strategy and execution for Timberland’s DTC stores, including brick-and-mortar experiences. Reporting to the Chief Marketing Officer, drive cohesive brand expression, traffic, and conversion through seasonal and evergreen go-to-market processes. Collaborate with merchandising and visual merchandising to build in-store storytelling, manage retail marketing investments, analyze store performance and consumer feedback, and extend a connected retail brand experience across touchpoints while leading a retail marketing/in-store experience team.