DTC E-commerce Specialist

Scale Army
Cairo, Buenos Aires, Addis Ababa, Cape Town, Abuja
Workplace: RemoteContractUSD 2,700 - 3,300 monthlyFunction: Marketing & GrowthExperience: 3+ yearsSkills: ["Analytical thinking","Cross-functional collaboration","Project management","Independent ownership","Data-driven decision-making"]

Own and optimize a DTC Shopify storefront with a strong focus on conversion rate optimization, landing page performance, and day-to-day execution. Partner with growth marketing to align paid media campaigns, product and promotional pages, and onsite experiences to improve conversion, AOV, and revenue. Audit and optimize the ecommerce tech stack (CRO, analytics, tracking, subscriptions, upsells), run and analyze A/B tests, and report ecommerce KPIs with clear recommendations.

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FursaFursa
Scale Army
Scale Army
6 days ago

DTC E-commerce Specialist

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Last checked: 11 hours agoStatus: Live

Job Summary

Own and optimize a DTC Shopify storefront with a strong focus on conversion rate optimization, landing page performance, and day-to-day execution. Partner with growth marketing to align paid media campaigns, product and promotional pages, and onsite experiences to improve conversion, AOV, and revenue. Audit and optimize the ecommerce tech stack (CRO, analytics, tracking, subscriptions, upsells), run and analyze A/B tests, and report ecommerce KPIs with clear recommendations.
Location: Cairo, Buenos Aires, Addis Ababa, Cape Town, Abuja
Workplace: Remote
Employment Type: Contract
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own the day-to-day management and optimization of the Shopify website, including product pages, collections, navigation, landing pages, and promotions.
  • •Lead ongoing CRO initiatives across the customer journey, including checkout flow, offers, upsells, subscriptions, and user experience.
  • •Build and optimize landing pages for paid media campaigns across Meta, Google, and TikTok, aligned with ad messaging and customer intent.
  • •Audit and optimize the ecommerce and website tech stack, recommending and implementing tools for CRO, analytics, tracking, subscriptions, reviews, and upsells.
  • •Track and report ecommerce KPIs and translate performance data into recommendations for growth and leadership teams.

Pay and Benefits

Salary: USD 2,700 - 3,300 monthly

Key Requirements

  • •3–6+ years of ecommerce management experience, ideally within a DTC consumer brand.
  • •Strong Shopify experience required.
  • •Experience owning or heavily supporting CRO initiatives across product and landing experiences.
  • •Experience partnering with growth marketing teams and paid media landing pages.
  • •Experience with health/beauty/personal care/CPG/wellness or subscription-based ecommerce is a plus.
Experience:3+ yearsDTCE-commerceConsumer brandPersonal careSubscription-based ecommerce
Skills:Analytical thinkingCross-functional collaborationProject managementIndependent ownershipData-driven decision-making
Tech Stack:ShopifyKlaviyoMicrosoft ClarityA/B testingMetaGoogleTikTokSubscriptionsReviewsUpsellsTracking platformsAI-enabled tools

Company Brief

Scale Army
Scale Army is a growth marketing agency that helps startups and SMBs scale through performance marketing, paid media, and data-driven customer acquisition strategies tailored to drive revenue and growth.
Industry: Professional Services
Company Size: Small (11 to 50 employees)
Growth: Established Company
Funding: Bootstrapped
Website