Account Executive (PR)

Burson
Kuala Lumpur
Workplace: HybridFull timeFunction: SalesExperience: 1-3 yearsEducation: bachelorsSkills: ["Communication","Proactive","Collaboration","Research"]

Support a portfolio of local, regional, and global clients by helping plan and execute integrated communications campaigns. Drive media relations and influencer engagement, contribute to content development across traditional, digital, and social channels, and produce briefing and reporting materials. Use media monitoring, social listening, and data intelligence tools to analyze performance and deliver data-driven insights, while assisting with events and client activations.

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FursaFursa
Burson
Burson
1 month ago

Account Executive (PR)

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Last checked: 12 hours agoStatus: Live

Job Summary

Support a portfolio of local, regional, and global clients by helping plan and execute integrated communications campaigns. Drive media relations and influencer engagement, contribute to content development across traditional, digital, and social channels, and produce briefing and reporting materials. Use media monitoring, social listening, and data intelligence tools to analyze performance and deliver data-driven insights, while assisting with events and client activations.
Location: Kuala Lumpur
Workplace: Hybrid
Employment Type: Full time
Job Function: Sales
Seniority: Entry level

Key Responsibilities

  • •Support day-to-day management of client accounts and contribute to the delivery of integrated communications programmes.
  • •Conduct research to gather market, audience, media, influencer, and competitive insights for campaign development and recommendations.
  • •Develop and maintain media and influencer lists and build relationships with journalists, content creators, and key opinion leaders.
  • •Draft press materials, media pitches, briefing documents, reports, and social media content.
  • •Monitor, analyze, and report on campaign performance using media monitoring, social listening, and data intelligence tools; support influencer programmes and client activations.

Key Requirements

  • •Bachelor's degree in Communications, Public Relations, Journalism, or a related discipline.
  • •1–3 years of experience in public relations, communications, influencer marketing, digital communications, or a related field.
  • •Strong written and verbal communication skills in English.
  • •Experience developing content across traditional, digital, and social channels.
  • •Ability to interpret data, audience insights, media intelligence, and campaign analytics to support recommendations.
Experience:1-3 years
Education:Bachelor's
Skills:CommunicationProactiveCollaborationResearch
Languages:English
Tech Stack:AIGenerative AI

Company Brief

Burson
Burson Global is a communications and public relations agency providing strategic PR, corporate communications, crisis management, media relations, and stakeholder engagement services to clients across industries to build reputation and manage public perception.
Industry: Professional Services
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