Sr. Manager, Global Brand Out of Home (OOH) (LA-based) (Broomfield, CO, US, 80020)

Crocs Inc.
Los Angeles
Workplace: RemoteFull timeUSD 125,000 - 135,000 annuallyFunction: Solutions Engineering & Sales EngineeringExperience: 8+ yearsEducation: bachelorsSkills: ["Data-driven","Consumer-centric","Creative problem-solving","Negotiation","Project management"]

Lead the global strategy and execution of Crocs’ out-of-home (OOH) media plans, driving brand consideration, awareness, and new customer growth. Own North America OOH plans across key product stories, partner with Brand Media and production teams to align creative and seasonal integrated marketing, and manage transitions into execution and reporting. Build vendor relationships, stay current on international OOH trends and measurement innovations, and translate data into actionable strategy.

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FursaFursa
Crocs Inc.
Crocs Inc.
1 day ago

Sr. Manager, Global Brand Out of Home (OOH) (LA-based) (Broomfield, CO, US, 80020)

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Job Summary

Lead the global strategy and execution of Crocs’ out-of-home (OOH) media plans, driving brand consideration, awareness, and new customer growth. Own North America OOH plans across key product stories, partner with Brand Media and production teams to align creative and seasonal integrated marketing, and manage transitions into execution and reporting. Build vendor relationships, stay current on international OOH trends and measurement innovations, and translate data into actionable strategy.
Location: Los Angeles
Workplace: Remote
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Manager level

Key Responsibilities

  • •Lead the development and execution of brand OOH plans across North America for key product stories.
  • •Work cross-functionally to ensure OOH media campaigns and content support the seasonal integrated marketing plan.
  • •Collaborate with the Brand Media team to align OOH strategy with global brand media strategy.
  • •Drive creative ideation with the production team and ensure smooth transition from planning to execution and reporting.
  • •Maintain vendor relationships and coordinate with International Markets to monitor local trends and educate on optimal OOH approaches.

Pay and Benefits

Salary: USD 125,000 - 135,000 annually
Perks:Health InsuranceDentalVisionLife InsuranceDisability CoveragePaid Leave401kEmployee Assistance

Key Requirements

  • •Bachelor’s degree or equivalent experience.
  • •8+ years of extensive OOH media experience with a strong foundation in brand.
  • •Experience strategically planning and managing paid media across the marketing funnel, including brand launches and retail tactics.
  • •Proficiency planning and buying across OOH media sectors (traditional, digital, experiential, etc.).
  • •Advanced analytics skills to translate complex data and insights into actionable strategy.
Experience:8+ yearsOOH mediaPaid mediaRetailFootwear
Education:Bachelor's
Skills:Data-drivenConsumer-centricCreative problem-solvingNegotiationProject management

Company Brief

Crocs Inc.
Designs, manufactures, and sells casual footwear and accessories known for its proprietary Croslite™ material. Crocs offers a range of comfortable, lightweight shoes and related products globally through wholesale, retail, and e-commerce channels.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Broomfield, United States
Founded: 2002
WebsiteLinkedIn