Head of SEO & AEO

Asana
San Francisco, Vancouver
Workplace: HybridFull timeCAD 175,000 - 205,700 annuallyFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Data-driven decision-making","Team leadership","Executive influence","Experiment-driven mindset","Cross-functional collaboration"]

Own Asana’s worldwide organic growth strategy by scaling SEO and Answer Engine Optimization (AEO) to drive trial starts for PLG and MQLs/pipeline for SLG. Build the channel forecast, budget, and reporting, evolve end-to-end AEO measurement for AI answer engines, and lead technical SEO plus content/link-building. Manage in-house talent and partners across regions, and partner with Analytics/Ops to connect organic impact to conversions.

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Asana
Asana
2 days ago

Head of SEO & AEO

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Job Summary

Own Asana’s worldwide organic growth strategy by scaling SEO and Answer Engine Optimization (AEO) to drive trial starts for PLG and MQLs/pipeline for SLG. Build the channel forecast, budget, and reporting, evolve end-to-end AEO measurement for AI answer engines, and lead technical SEO plus content/link-building. Manage in-house talent and partners across regions, and partner with Analytics/Ops to connect organic impact to conversions.
Location: San Francisco, Vancouver
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Set the global organic strategy and roadmap, owning SEO/AEO as growth channels feeding PLG and SLG go-to-market motions with responsibility for trial starts and MQLs/pipeline targets.
  • •Build the business case for SEO/AEO investment, owning channel forecasting, budget, and executive reporting cadence.
  • •Evolve end-to-end AEO strategy, including measurement for brand visibility and citations in AI answer engines, and driving AI-mediated discovery initiatives.
  • •Lead SEO technical strategy (site architecture, structured data, Core Web Vitals, international/multi-region SEO) and direct content/link-building aligned to intent and conversion goals.
  • •Build and lead the SEO/AEO team, manage agency partners and agent vs. human deployment, and serve as the executive-facing SME presenting strategy and performance.

Pay and Benefits

Salary: CAD 175,000 - 205,700 annually
Equity and Bonus:Equity
Perks:Health InsuranceParental LeaveRetirementMeal Allowance

Key Requirements

  • •10+ years in SEO with senior team leadership experience in B2B SaaS and a proven track record scaling organic into a major acquisition channel across global regions.
  • •Experience owning organic across both PLG and SLG motions with accountability for trial starts, MQLs, and pipeline.
  • •Hands-on experience building an AEO strategy, running experiments, establishing measurement, and driving results in AI answer engines.
  • •Deep technical SEO fluency across site architecture, structured data/schema, Core Web Vitals, and international SEO, with credibility working alongside engineering teams.
  • •Strong data-driven operating style, including building models, running experiments, evidence-based prioritization, and SQL skills.
Experience:10+ yearsB2B SaaS
Skills:Data-driven decision-makingTeam leadershipExecutive influenceExperiment-driven mindsetCross-functional collaboration
Languages:English
Tech Stack:SQL

Company Brief

Asana
Asana provides a work management platform that helps teams coordinate, track, and manage tasks, projects, and workflows. It offers collaboration, task tracking, automation, and reporting tools for organizations of all sizes.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2008
Glassdoor
Glassdoor: 4.2
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