Digital Marketing Officer - External Relations - 58054 - Grade 6

University of Birmingham
United Kingdom
Workplace: OnsiteFull timeGBP 33,002 - 39,906 annuallyFunction: Marketing & GrowthSkills: ["Communication","Project management","Organisational skills","Analytical skills","Collaboration"]

Coordinate integrated traditional and digital marketing campaigns to enhance the University’s global profile and research reputation. Manage campaign assets, copy, approvals, and delivery across paid social, search, display, email, and offline channels. Optimize paid media and CRM activity using audience segmentation, analytics, and performance reporting, while producing campaign reports and SEO-optimized landing page content in the CMS.

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FursaFursa
University of Birmingham
University of Birmingham
4 days ago

Digital Marketing Officer - External Relations - 58054 - Grade 6

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Coordinate integrated traditional and digital marketing campaigns to enhance the University’s global profile and research reputation. Manage campaign assets, copy, approvals, and delivery across paid social, search, display, email, and offline channels. Optimize paid media and CRM activity using audience segmentation, analytics, and performance reporting, while producing campaign reports and SEO-optimized landing page content in the CMS.
Location: United Kingdom
Workplace: Onsite
Employment Type: Full time · Permanent
Job Function: Marketing & Growth

Key Responsibilities

  • •Plan, coordinate, and deliver integrated marketing campaigns aligned to strategic objectives and research profile.
  • •Execute multi-channel campaigns across paid social, search, display, email, social media, events, and other digital/offline channels.
  • •Plan, implement, and optimize paid media activity with agencies, ensuring effective targeting and performance outcomes.
  • •Manage CRM activity including audience segmentation, automated journeys, engagement workflows, and lifecycle communications.
  • •Monitor, analyse, and report campaign performance, optimize landing pages and web content via the CMS, and write/edit compelling digital and web content.

Pay and Benefits

Salary: GBP 33,002 - 39,906 annually
Perks:Paid HolidaySick PayPension SchemeDay Nurseries

Key Requirements

  • •Experience delivering multi-channel marketing campaigns with a strong focus on paid media and CRM.
  • •Practical experience managing digital advertising campaigns across platforms such as LinkedIn, Meta, Google Ads, or programmatic display.
  • •Experience using CRM platforms, audience segmentation, and automated journeys/lifecycle communications.
  • •Strong understanding of audience targeting, funnel-based marketing, and campaign optimization using analytics data.
  • •Proven copywriting skills across digital channels, plus good project management to run multiple campaigns simultaneously.
Skills:CommunicationProject managementOrganisational skillsAnalytical skillsCollaboration
Tech Stack:LinkedInMetaGoogle AdsProgrammatic displayCRMAudience segmentationEmail journeysCMSSEOPaid socialSearchDisplayLanding pages

Company Brief

University of Birmingham
A major UK research university offering undergraduate, postgraduate, and doctoral programs across a wide range of disciplines; known for research, teaching excellence, and international partnerships.
Industry: Higher Education
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Government & Public Sector
Funding: Government Funded
Headquarters: Birmingham, United Kingdom
Founded: 1900
WebsiteLinkedIn