B2B Marketing Manager

Visa
Germany
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 6+ yearsEducation: bachelorsSkills: ["Analytical skills","Planning","Organizational skills","Problem-solving","Communication"]

Develop and execute B2B demand-generation and account-based marketing programs to strengthen Visa’s leadership in commercial payments and money movement across Central Europe. Partner with Sales, Product, and Commercial teams to plan and optimize campaigns, nurture leads into opportunities, and produce thought leadership, case studies, and event activations. Track performance with granular reporting, manage budgets and partners, and use analytics to continuously improve results.

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Visa
Visa
1 month ago

B2B Marketing Manager

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Job Summary

Develop and execute B2B demand-generation and account-based marketing programs to strengthen Visa’s leadership in commercial payments and money movement across Central Europe. Partner with Sales, Product, and Commercial teams to plan and optimize campaigns, nurture leads into opportunities, and produce thought leadership, case studies, and event activations. Track performance with granular reporting, manage budgets and partners, and use analytics to continuously improve results.
Location: Germany
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop and execute B2B marketing strategies that differentiate offerings and deliver measurable outcomes.
  • •Analyze competitors and key customers to identify buying behaviors and create effective campaigns.
  • •Design and optimize campaign creative frameworks, media strategies, and nurture programs across channels.
  • •Execute ABM strategies with sales and client teams, including case study development and thought leadership.
  • •Measure program performance, manage marketing budgets and partners, and provide reporting and insights across the marketing-to-sales handoff.

Key Requirements

  • •Bachelor’s degree in business or marketing; MBA preferred.
  • •6+ years of B2B marketing experience driving demand and revenue growth with integrated programs.
  • •Expertise in campaign management, account-based marketing (ABM), and event marketing.
  • •Strong analytical skills with marketing performance reporting and data-driven decision-making.
  • •Fluency in German and English is required.
Experience:6+ yearsB2BFinancial servicesPaymentsSaaS
Education:Bachelor's in business or marketing
Skills:Analytical skillsPlanningOrganizational skillsProblem-solvingCommunication
Languages:GermanEnglish
Tech Stack:SalesforceMarketoEloquaAEMGoogle Analytics

Company Brief

Visa
Global payments technology company that operates the VisaNet electronic payments network, facilitating credit, debit and digital transactions between consumers, merchants, financial institutions and governments worldwide.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1958
Glassdoor
Glassdoor: 3.8
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