Visa

22 hours ago

B2B Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 22 hours agoStatus: Live

Job Summary

Develop and execute B2B demand-generation and account-based marketing programs to strengthen Visa’s leadership in commercial payments and money movement across Central Europe. Partner with Sales, Product, and Commercial teams to plan and optimize campaigns, nurture leads into opportunities, and produce thought leadership, case studies, and event activations. Track performance with granular reporting, manage budgets and partners, and use analytics to continuously improve results.

Location: Frankfurt

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Develop and execute B2B marketing strategies that differentiate offerings and deliver measurable outcomes.
•Analyze competitors and key customers to identify buying behaviors and create effective campaigns.
•Design and optimize campaign creative frameworks, media strategies, and nurture programs across channels.
•Execute ABM strategies with sales and client teams, including case study development and thought leadership.
•Measure program performance, manage marketing budgets and partners, and provide reporting and insights across the marketing-to-sales handoff.

Key Requirements

•Bachelor’s degree in business or marketing; MBA preferred.
•6+ years of B2B marketing experience driving demand and revenue growth with integrated programs.
•Expertise in campaign management, account-based marketing (ABM), and event marketing.
•Strong analytical skills with marketing performance reporting and data-driven decision-making.
•Fluency in German and English is required.

Experience:6+ yearsB2BFinancial servicesPaymentsSaaS

Education:Bachelor's in business or marketing

Skills:Analytical skillsPlanningOrganizational skillsProblem-solvingCommunication

Languages:GermanEnglish

Tech Stack:SalesforceMarketoEloquaAEMGoogle Analytics

Company Brief

Visa

Global payments technology company that operates the VisaNet electronic payments network, facilitating credit, debit and digital transactions between consumers, merchants, financial institutions and governments worldwide.

Industry: Payments

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 1958

Glassdoor: 3.8

Website LinkedIn Glassdoor

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Visa

22 hours ago

B2B Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 22 hours agoStatus: Live

Job Summary

Location: Frankfurt

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Develop and execute B2B marketing strategies that differentiate offerings and deliver measurable outcomes.
•Analyze competitors and key customers to identify buying behaviors and create effective campaigns.
•Design and optimize campaign creative frameworks, media strategies, and nurture programs across channels.
•Execute ABM strategies with sales and client teams, including case study development and thought leadership.
•Measure program performance, manage marketing budgets and partners, and provide reporting and insights across the marketing-to-sales handoff.

Key Requirements

•Bachelor’s degree in business or marketing; MBA preferred.
•6+ years of B2B marketing experience driving demand and revenue growth with integrated programs.
•Expertise in campaign management, account-based marketing (ABM), and event marketing.
•Strong analytical skills with marketing performance reporting and data-driven decision-making.
•Fluency in German and English is required.

Experience:6+ yearsB2BFinancial servicesPaymentsSaaS

Education:Bachelor's in business or marketing

Skills:Analytical skillsPlanningOrganizational skillsProblem-solvingCommunication

Languages:GermanEnglish

Tech Stack:SalesforceMarketoEloquaAEMGoogle Analytics

Company Brief

Visa

Industry: Payments

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 1958

Glassdoor: 3.8

Website LinkedIn Glassdoor