Demand Generation Lead

Goodfire
San Francisco
Workplace: OnsiteFull timeUSD 200,000 - 375,000 annuallyFunction: Marketing & GrowthSkills: ["Creative thinking","Data-driven","Strategic thinking","Collaboration","Communication"]

Demand Gen Lead at Goodfire, responsible for owning the full demand funnel by designing multi-channel campaigns and experiments to generate qualified pipeline. You’ll build a highly personalized demand generation engine, run rigorous tests, and construct targeted outreach while building the data-driven infrastructure to support scalable growth, targeting CTOs, Heads of AI, and research leads in frontier AI.

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FursaFursa
Goodfire
Goodfire
5 months ago

Demand Generation Lead

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Source: Company careers pageValidated by: Fursa AI
Last checked: 10 minutes agoStatus: Live

Job Summary

Demand Gen Lead at Goodfire, responsible for owning the full demand funnel by designing multi-channel campaigns and experiments to generate qualified pipeline. You’ll build a highly personalized demand generation engine, run rigorous tests, and construct targeted outreach while building the data-driven infrastructure to support scalable growth, targeting CTOs, Heads of AI, and research leads in frontier AI.
Location: San Francisco
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Build and own a highly personalized demand generation engine: design, execute, and optimize programs across outbound, strategic events, social, and high value content that excites frontier model builders before their very first call
  • •Run rigorous experiments: treat demand gen like a growth problem - form hypotheses, launch tests, analyze results, and double down on what works
  • •Construct highly targeted outreach: use product signals, research engagement, event attendance, and market intelligence to build precise prospect lists and tailor messaging to technical buyers
  • •Build the infrastructure: stand up the tools, workflows, and reporting needed to run a data-driven demand generation function

Pay and Benefits

Salary: USD 200,000 - 375,000 annually

Key Requirements

  • •Demonstrated ability to build pipeline selling to technical or research-oriented buyers.
  • •Experience designing and running multi-channel campaigns — outbound, events, ABM, paid, content — and measuring their impact on pipeline and revenue.
  • •Scrappiness, creativity, and a bias toward action.
  • •Comfort operating in ambiguity - our market is new, our buyers are novel, and the playbook doesn’t exist yet.
Experience:AiMlStartupEnterprise software
Skills:Creative thinkingData-drivenStrategic thinkingCollaborationCommunication
Languages:English

Company Brief

Goodfire
Goodfire builds AI-powered developer and business tools to help teams generate, integrate, and deploy custom large-language-model applications. Their platform focuses on simplifying prompt engineering, model orchestration, and secure data connectivity for enterprise AI workflows.
Industry: Developer Tools
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