Director, Marketing Services Innovation & Commercialization

Visa
California, Georgia
Workplace: OnsiteFull timeUSD 151,600 - 285,600 annuallyFunction: Marketing & GrowthExperience: 10+ yearsEducation: bachelorsSkills: ["Analytical","Communication","Storytelling","Stakeholder management","Problem-solving"]

Lead commercialization of new Marketing Services solutions for Visa’s North America Marketing Services team, bridging strategy and execution from ideation through go-to-market activation. Drive opportunity assessment using client insights and market trends, build business cases with market sizing/ROI modeling, define scalable offerings (pricing, scope, success metrics), and create sales enablement materials. Partner cross-functionally to operationalize solutions, tailor sell-in messaging, track KPIs, and upskill internal teams.

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FursaFursa
Visa
Visa
2 months ago

Director, Marketing Services Innovation & Commercialization

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Job Summary

Lead commercialization of new Marketing Services solutions for Visa’s North America Marketing Services team, bridging strategy and execution from ideation through go-to-market activation. Drive opportunity assessment using client insights and market trends, build business cases with market sizing/ROI modeling, define scalable offerings (pricing, scope, success metrics), and create sales enablement materials. Partner cross-functionally to operationalize solutions, tailor sell-in messaging, track KPIs, and upskill internal teams.
Location: California, Georgia
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Drive structured ideation and opportunity assessment for new Marketing Services offerings using client insights, market trends, and internal capabilities.
  • •Lead commercialization of new Marketing Services solutions, defining value propositions, target segments, and monetization approach.
  • •Develop business cases including market sizing, revenue potential, and ROI modeling, and translate concepts into scalable offerings (scope, delivery model, pricing, success metrics).
  • •Build sales enablement materials such as pitch decks, playbooks, and training content; support sell-in and tailor messaging to clients.
  • •Define and track KPIs, lead training and upskilling efforts, and manage multiple initiatives aligned with Marketing Services priorities.
Travel: Low travel

Pay and Benefits

Salary: USD 151,600 - 285,600 annually
Perks:MedicalDentalVision401kFsa/hsaLife InsurancePaid LeaveWellness Stipend

Key Requirements

  • •10+ years of work experience with a Bachelor’s degree, or 8+ years with an Advanced degree, or 3+ years with a PhD.
  • •Experience in marketing, consulting, product, or strategy roles.
  • •Strong analytical and financial modeling skills, including developing business cases with market sizing, revenue potential, and ROI modeling.
  • •Proven ability to manage cross-functional projects and lead commercialization workflows end-to-end.
  • •Excellent communication and storytelling skills, with the ability to build sales enablement materials and training plans.
Experience:10+ yearsFintechFinancial servicesPaymentsMarketingConsultingStrategyDigital ecosystems
Education:Bachelor's
Skills:AnalyticalCommunicationStorytellingStakeholder managementProblem-solving

Company Brief

Visa
Global payments technology company that operates the VisaNet electronic payments network, facilitating credit, debit and digital transactions between consumers, merchants, financial institutions and governments worldwide.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1958
Glassdoor
Glassdoor: 3.8
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