Web Marketing Program - Digital Experience Data Analyst

Texas Instruments
Dallas
Workplace: OnsiteFull timeFunction: Data Analytics & Business IntelligenceEducation: bachelorsSkills: ["Communication","Collaboration","Problem-solving","Critical thinking","Data storytelling"]

Analyze large customer datasets to understand digital customer journeys and improve TI’s online experiences. Define requirements for web data collection, attribution, storage, and platform integrations, partnering with data engineers and solution architects. Build automated data enablement tools (dashboards and conversational analytics) and act as an analytics strategist across IT, Digital Marketing, Sales, and external vendors, clearly communicating insights to technical and non-technical stakeholders.

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FursaFursa
Texas Instruments
Texas Instruments
3 days ago

Web Marketing Program - Digital Experience Data Analyst

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Last checked: 14 hours agoStatus: Live

Job Summary

Analyze large customer datasets to understand digital customer journeys and improve TI’s online experiences. Define requirements for web data collection, attribution, storage, and platform integrations, partnering with data engineers and solution architects. Build automated data enablement tools (dashboards and conversational analytics) and act as an analytics strategist across IT, Digital Marketing, Sales, and external vendors, clearly communicating insights to technical and non-technical stakeholders.
Location: Dallas
Workplace: Onsite
Employment Type: Full time
Job Function: Data Analytics & Business Intelligence
Seniority: Entry level

Key Responsibilities

  • •Analyze large customer datasets to understand customer journeys, identify opportunities to improve digital experiences, and measure program impact.
  • •Define requirements for enhanced web data collection, attribution, storage, and platform integrations in partnership with technical teams.
  • •Build automated data enablement tools to provide insights to decision makers, such as data visualizations and conversational analytics agents.
  • •Serve as an analytics strategist and consultant by tracking industry trends and communicating opportunities to internal teams.
  • •Collaborate with other digital experience analysts to develop best practices, align analytics strategy, and communicate outcomes to stakeholders and marketing leaders.

Key Requirements

  • •Bachelor’s degree in a relevant field such as Computer Science, Business Analytics, Statistics, Applied Mathematics, AI, or MIS.
  • •Internship experience in data analytics (preferably in sales, marketing, or e-commerce).
  • •Familiarity with cloud platforms such as AWS, GCP, or Azure and their data services.
  • •Knowledge of data warehousing solutions (e.g., Redshift, BigQuery, Snowflake) and strong SQL.
  • •Experience with statistical languages and data science packages such as R/dplyr and Python/pandas.
Experience:Data analyticsSalesMarketingE-commerce
Education:Bachelor's in Computer Science, Business Analytics, Statistics, Applied Mathematics, Artificial Intelligence, Management Information Systems (or related field)
Skills:CommunicationCollaborationProblem-solvingCritical thinkingData storytelling
Tech Stack:SQLAWSGCPAzureRedshiftBigQuerySnowflakeRDplyrPythonPandasGoogle AnalyticsETLAPIsData warehousing

Company Brief

Texas Instruments
Designs and manufactures semiconductors and analog chips used in industrial, automotive, personal electronics, communications, and enterprise systems. It is one of the world’s largest semiconductor companies, with a broad portfolio of embedded processing and power products.
Industry: Electronics Manufacturing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Dallas, United States
Founded: 1930
WebsiteLinkedIn