Director, Influencer Marketing

Pendulum
San Francisco
Workplace: HybridFull timeUSD 190,000 - 215,000Function: Marketing & GrowthEducation: bachelorsSkills: ["Strategic planning","Communication","Leadership","Relationship building","Data-driven decision-making"]

Build and scale an influencer-led platform that turns Pendulum’s microbiome science into trustworthy, highly shareable storytelling. Own influencer strategy across macro/micro influencers, creators, celebrities, HCP and affiliates, and partner with PR and internal marketing teams to amplify earned, owned, and paid channels. Drive measurable growth using disciplined testing, performance reporting, and scalable dashboards, while mentoring the Manager, Influencer Marketing.

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FursaFursa
Pendulum
Pendulum
2 days ago

Director, Influencer Marketing

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Last checked: 15 hours agoStatus: Live

Job Summary

Build and scale an influencer-led platform that turns Pendulum’s microbiome science into trustworthy, highly shareable storytelling. Own influencer strategy across macro/micro influencers, creators, celebrities, HCP and affiliates, and partner with PR and internal marketing teams to amplify earned, owned, and paid channels. Drive measurable growth using disciplined testing, performance reporting, and scalable dashboards, while mentoring the Manager, Influencer Marketing.
Location: San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Architect and own the influencer marketing strategy and scalable influencer engine to drive brand authority and business growth.
  • •Build a diversified influencer portfolio (macro/micro, celebrities, healthcare practitioners, and customer advocates) aligned to brand and growth priorities.
  • •Partner with PR firm, talent agencies, and affiliate networks to cultivate long-term influencer relationships and measurable outcomes.
  • •Develop disciplined testing frameworks with the DTC team to improve influencer CAC and revenue efficiency.
  • •Mentor the Manager, Influencer Marketing and lead cross-functional planning, including dashboards and weekly/monthly/quarterly reporting.

Pay and Benefits

Salary: USD 190,000 - 215,000
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionCommuter BenefitsLife InsuranceStd Insurance401kFtoEquity

Key Requirements

  • •7+ years of experience in marketing with a strong focus on influencer marketing, social media, and content strategy.
  • •Several years in a managerial or director-level role, able to own and lead influencer strategy and mentor team members.
  • •Strong strategic planning and communication skills for cross-functional collaboration.
  • •Proven success working with external agency partners (PR, talent, affiliate networks) to influence outcomes without direct authority.
  • •BA required (MBA or Masters preferred).
Experience:Influencer marketingHealthcareWellnessHealthDTCAffiliate marketingSocial media
Education:Bachelor's
Skills:Strategic planningCommunicationLeadershipRelationship buildingData-driven decision-making
Tech Stack:InstagramTikTokYouTubePodcastsNewsletters

Company Brief

Pendulum
Develops microbiome-based therapeutics and consumer products aimed at improving metabolic health, including clinically studied probiotics and interventions designed to help manage blood sugar and Type 2 diabetes.
Industry: Biotech
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: San Francisco, United States
Founded: 2017
Website