Demand Generation Manager

TigerData
United States
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Data-driven mindset","Copywriting","Messaging","Cross-functional collaboration","Experimenting"]

Own the strategy, execution, and optimization of integrated, multi-channel demand generation programs that drive pipeline and revenue. Lead ABM campaigns for named accounts and industry verticals, coordinate multi-touch account plays with Sales, and manage performance across channels like LinkedIn, Reddit, Google, webinars, podcasts, content syndication, email, events, and retargeting. Measure ROI against KPIs and partner with Growth, DevRel, Product Marketing, and RevOps.

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FursaFursa
TigerData
TigerData
1 month ago

Demand Generation Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live

Job Summary

Own the strategy, execution, and optimization of integrated, multi-channel demand generation programs that drive pipeline and revenue. Lead ABM campaigns for named accounts and industry verticals, coordinate multi-touch account plays with Sales, and manage performance across channels like LinkedIn, Reddit, Google, webinars, podcasts, content syndication, email, events, and retargeting. Measure ROI against KPIs and partner with Growth, DevRel, Product Marketing, and RevOps.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Build and execute ABM programs targeting named accounts, buying groups, and priority industry verticals.
  • •Develop integrated demand generation campaigns across digital advertising, webinars, content syndication, podcasts, email, events, and retargeting.
  • •Partner with Sales to run multi-touch account plays coordinating paid media, webinars, executive events, direct mail, and outreach.
  • •Manage third-party content syndication programs and optimize cost per lead and pipeline contribution.
  • •Monitor campaign performance and ROI, track KPIs (pipeline created/influenced, SQLs, MQLs), and manage external agencies and partners.

Pay and Benefits

Perks:Paid LeaveParental LeaveEquityWifi StipendLearning BudgetRemote Work

Key Requirements

  • •6+ years of experience in demand gen, ABM, or growth marketing (B2B SaaS preferred).
  • •Strong track record building demand generation programs tied to pipeline outcomes.
  • •Hands-on experience with account-based marketing platforms (e.g., 6sense, Demandbase).
  • •Data-driven mindset with experience analyzing performance and running experiments.
  • •Strong copywriting and messaging skills.
Experience:B2B SaaS
Skills:Data-driven mindsetCopywritingMessagingCross-functional collaborationExperimenting
Languages:English
Tech Stack:PostgreSQLTiger CloudAWSGoDockerKubernetesPythonHypertablesHypercoreVector searchReal-time analytics

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

TigerData
Provides data migration, integration, and managed services to help businesses consolidate, transform, and operationalize data pipelines. Offers consultancy and tools to modernize data stacks, enable analytics, and improve data quality and accessibility.
Industry: Data Infrastructure
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