Digital Activation Senior Specialist

Aon
Krakow
Workplace: HybridFull timeFunction: Solutions Engineering & Sales EngineeringExperience: 4+ yearsSkills: ["Organizational skills","Communication skills","Stakeholder management","Data analysis","Prioritization"]

Own and optimize complex multi-channel digital campaigns across global and regional markets. Lead execution across LinkedIn, Google, email, web, and marketing automation, handling campaign setup, audience targeting, tracking/tagging, QA, reporting, and launch readiness. Monitor performance and provide data-driven recommendations to improve engagement and lead generation. Develop A/B testing strategies, collaborate with marketing teams, and support continuous improvements across activation processes and MarTech platforms.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Aon
Aon
4 days ago

Digital Activation Senior Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 18 hours agoStatus: Live

Job Summary

Own and optimize complex multi-channel digital campaigns across global and regional markets. Lead execution across LinkedIn, Google, email, web, and marketing automation, handling campaign setup, audience targeting, tracking/tagging, QA, reporting, and launch readiness. Monitor performance and provide data-driven recommendations to improve engagement and lead generation. Develop A/B testing strategies, collaborate with marketing teams, and support continuous improvements across activation processes and MarTech platforms.
Location: Krakow
Workplace: Hybrid
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Mid level

Key Responsibilities

  • •Lead execution of multi-channel marketing initiatives spanning LinkedIn, Google, email, web, and marketing automation tools.
  • •Run campaign setup, audience targeting, tracking, tagging, quality assurance, reporting, and launch readiness.
  • •Supervise campaign performance and provide data-driven recommendations to improve engagement, lead generation, and marketing outcomes.
  • •Develop and implement testing initiatives, including A/B testing, and apply insights to improve future campaign performance.
  • •Partner with global, regional, and local marketing teams to ensure successful campaign execution and alignment with business priorities.

Key Requirements

  • •4+ years of experience in digital marketing, campaign activation, paid media, marketing operations, performance marketing, or a related field.
  • •Experience managing complex multi-channel campaigns across platforms such as LinkedIn, Google, email, web, and automated marketing platforms.
  • •Strong understanding of audience targeting, lead generation, campaign measurement, tracking, analytics, and optimization.
  • •Ability to analyze campaign performance data and translate insights into practical recommendations.
  • •Experience with Eloqua, digital analytics, and testing strategies (advantage).
Experience:4+ years
Skills:Organizational skillsCommunication skillsStakeholder managementData analysisPrioritization
Tech Stack:LinkedInGoogleEmailWebMarketing automationMarketing technologyMarTechEloquaA/B testingCampaign trackingAnalyticsMarketing automation platforms

Company Brief

Aon
Global professional services firm providing risk, retirement, human resources, and insurance brokerage solutions to clients worldwide, including consulting, reinsurance, and data-driven risk management services.
Industry: Insurance
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1982
Glassdoor
Glassdoor: 3.9
WebsiteLinkedInGlassdoor