BJAK

2 weeks ago

Lead, CRM & Retention Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Own multi-channel retention campaigns and automated customer journeys for key segments, especially pre-renewal, cross-sell, and win-back. Use rigorous experimentation to improve open rates, click-through rates, and renewal/conversion outcomes. Build cross-sell and loyalty partner programs while balancing reward/discount costs against incremental value. Leverage CRM platforms and mobile engagement mechanics to drive measurable revenue and profitability impact in a data-driven insurance business.

Location: Malaysia

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Own the full lifecycle of multi-channel retention campaigns (Email, SMS, Push, In-App), ensuring the right message at critical moments, especially pre-renewal.
•Design and implement automated customer journeys for segments like Quote Not Bought, Pre-renewal, Cross-sell, and Win-back.
•Run experimentation across campaign components (subject lines, creative, offer value, timing) to maximize open rates, click-through rates, and renewal/conversion.
•Develop and execute cross-sell strategies and manage loyalty reward partner relationships (e.g., merchandise, gift cards) to improve loyalty and multi-product adoption.
•Manage the financial balance between the cost of loyalty (rewards, discounts) and incremental value from retained customers to keep activities profitable and scalable.

Key Requirements

•2+ years of hands-on experience in CRM, retention marketing, or digital campaign management, ideally in technology, e-commerce, or high-volume subscription businesses.
•Ability to move beyond execution into value proposition design, with strong Excel (Pivot Tables) and Google Analytics skills for interpreting campaign data.
•Deep experience building, deploying, and managing complex journeys in a modern CRM platform such as Braze, Salesforce Marketing Cloud, HubSpot, or equivalent.
•Strong grasp of mobile app engagement for retention, including push notifications, in-app messaging, and deep linking.
•Meticulous, QA-focused approach with zero tolerance for errors in customer-facing communications and documentation.

Experience:2+ yearsTechnologyE-commerceHigh-volume subscriptionDigital insurance

Skills:Meticulous attention to detailExperimentationData-driven decision-making

Tech Stack:ExcelPivot TablesGoogle AnalyticsCRMBrazeSalesforce Marketing CloudHubSpotPush NotificationsIn-App MessagingDeep LinkingEmailSMSMobile app

Company Brief

BJAK

Bjak is a Malaysia-based insurtech that operates an online insurance comparison and distribution platform across SEA, simplifying purchase and servicing of motor and life insurance using digital tools and AI-enabled services.

Industry: InsurTech

Company Size: Medium (51 to 250 employees)

Growth: Growth Stage Startup

Headquarters: Selangor, Malaysia

Founded: 2019

Glassdoor: 2.5

Website LinkedIn Glassdoor

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BJAK

2 weeks ago

Lead, CRM & Retention Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: Malaysia

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Own the full lifecycle of multi-channel retention campaigns (Email, SMS, Push, In-App), ensuring the right message at critical moments, especially pre-renewal.
•Design and implement automated customer journeys for segments like Quote Not Bought, Pre-renewal, Cross-sell, and Win-back.
•Run experimentation across campaign components (subject lines, creative, offer value, timing) to maximize open rates, click-through rates, and renewal/conversion.
•Develop and execute cross-sell strategies and manage loyalty reward partner relationships (e.g., merchandise, gift cards) to improve loyalty and multi-product adoption.
•Manage the financial balance between the cost of loyalty (rewards, discounts) and incremental value from retained customers to keep activities profitable and scalable.

Key Requirements

•2+ years of hands-on experience in CRM, retention marketing, or digital campaign management, ideally in technology, e-commerce, or high-volume subscription businesses.
•Ability to move beyond execution into value proposition design, with strong Excel (Pivot Tables) and Google Analytics skills for interpreting campaign data.
•Deep experience building, deploying, and managing complex journeys in a modern CRM platform such as Braze, Salesforce Marketing Cloud, HubSpot, or equivalent.
•Strong grasp of mobile app engagement for retention, including push notifications, in-app messaging, and deep linking.
•Meticulous, QA-focused approach with zero tolerance for errors in customer-facing communications and documentation.

Experience:2+ yearsTechnologyE-commerceHigh-volume subscriptionDigital insurance

Skills:Meticulous attention to detailExperimentationData-driven decision-making

Tech Stack:ExcelPivot TablesGoogle AnalyticsCRMBrazeSalesforce Marketing CloudHubSpotPush NotificationsIn-App MessagingDeep LinkingEmailSMSMobile app

Company Brief

BJAK

Industry: InsurTech

Company Size: Medium (51 to 250 employees)

Growth: Growth Stage Startup

Headquarters: Selangor, Malaysia

Founded: 2019

Glassdoor: 2.5

Website LinkedIn Glassdoor