Synchrony

1 day ago

VP, Cobrand Lifecycle Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 13 hours agoStatus: Live

Job Summary

Lead end-to-end cobrand customer lifecycle marketing for the Walgreens card portfolio, driving engagement, loyalty, and share of wallet. Own early engagement, tenured, and retention journeys, leveraging enterprise lifecycle programs while tailoring messaging and offers. Partner across Analytics, Product, and Operations to translate portfolio data into insights, run test-and-learn campaigns, and manage campaign development, forecasting, reporting, and agency execution.

Location: Chicago, Orlando, Phoenix, Dallas, Boston, San Francisco, St. Paul, Baltimore, Seattle, Kansas City, Charlotte

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Director level

Key Responsibilities

•Develop and implement customer lifecycle plans with the Portfolio Marketing leader to drive portfolio growth.
•Design and execute customer communications across early engagement, tenured, and retention journeys for the Walgreens portfolio.
•Drive innovation in marketing programs to shift share of wallet and grow loyalty at scale.
•Partner with Analytics, Product, and Operations to analyze portfolio data and recommend actions to drive card engagement and spend.
•Manage end-to-end campaign development, including forecasting and results reporting; oversee email trigger automation, partner with Performance Marketing, and manage agencies.

Pay and Benefits

Salary: USD 110,000 - 185,000 annually

Key Requirements

•Bachelor’s degree or high school equivalent, plus 11+ years of marketing experience within the credit card industry.
•7+ years of relevant marketing experience, including marketing leadership skills for consumer-facing programs/products.
•Experience with digital marketing.
•Hands-on experience executing marketing campaigns, particularly email execution.
•Ability and flexibility to travel for business as required.

Experience:11+ yearsCredit card industry

Education:High School

Skills:CommunicationsRelationship buildingInfluencingCollaborationProject management

Tech Stack:EmailDigital marketingCosmosWorkfront

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Synchrony

Provides consumer financing solutions including private-label credit cards, co-branded cards, and specialty financing for retailers and consumers, alongside digital banking and payment solutions.

Industry: Lending

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Stamford, United States

Founded: 2003

Glassdoor: 3.7

Website LinkedIn

Loading job details...

Preparing the role view and application actions.

Synchrony

1 day ago

VP, Cobrand Lifecycle Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 13 hours agoStatus: Live

Job Summary

Location: Chicago, Orlando, Phoenix, Dallas, Boston, San Francisco, St. Paul, Baltimore, Seattle, Kansas City, Charlotte

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Director level

Key Responsibilities

•Develop and implement customer lifecycle plans with the Portfolio Marketing leader to drive portfolio growth.
•Design and execute customer communications across early engagement, tenured, and retention journeys for the Walgreens portfolio.
•Drive innovation in marketing programs to shift share of wallet and grow loyalty at scale.
•Partner with Analytics, Product, and Operations to analyze portfolio data and recommend actions to drive card engagement and spend.
•Manage end-to-end campaign development, including forecasting and results reporting; oversee email trigger automation, partner with Performance Marketing, and manage agencies.

Pay and Benefits

Salary: USD 110,000 - 185,000 annually

Key Requirements

•Bachelor’s degree or high school equivalent, plus 11+ years of marketing experience within the credit card industry.
•7+ years of relevant marketing experience, including marketing leadership skills for consumer-facing programs/products.
•Experience with digital marketing.
•Hands-on experience executing marketing campaigns, particularly email execution.
•Ability and flexibility to travel for business as required.

Experience:11+ yearsCredit card industry

Education:High School

Skills:CommunicationsRelationship buildingInfluencingCollaborationProject management

Tech Stack:EmailDigital marketingCosmosWorkfront

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Synchrony

Provides consumer financing solutions including private-label credit cards, co-branded cards, and specialty financing for retailers and consumers, alongside digital banking and payment solutions.

Industry: Lending

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Stamford, United States

Founded: 2003

Glassdoor: 3.7

Website LinkedIn