Sonova

1 month ago

Marketing Technology Specialist (m/f/d) (Berlin, Germany)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Own the end-to-end MarTech infrastructure across multiple markets, enabling data-driven decision-making by ensuring clean, reliable tracking and analytics across all digital touchpoints. Lead GA4 implementations, manage Google Tag Manager deployments, optimize conversion tracking (server-side and pixel-based), configure consent management, and maintain data quality with QA and documentation to help stakeholders leverage MarTech tools effectively.

Location: Berlin

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Own the end-to-end implementation and management of GA4 across multiple country setups
•Design and maintain event schemas, custom dimensions, and data layer mappings
•Manage and deploy tracking via Google Tag Manager
•Set up and optimise conversion tracking (server-side & pixel-based)
•Configure and maintain consent management including geolocation rules and tag blocking

Pay and Benefits

Perks:Annual LeavePensionLearning BudgetMobility AllowanceDiscounts

Key Requirements

•Hands-on experience with GA4 (end-to-end setup and ownership)
•Strong experience with Google Tag Manager or similar TMS: ability to deploy and manage tags, triggers, and variables independently
•Experience with conversion tracking (including server-side tracking – a big plus)
•Familiarity with consent management platforms (e.g. OneTrust) and GDPR/ePrivacy basics
•Solid understanding of data structures / data layer (basic SQL is a plus)

Experience:MarTechDigital marketing

Skills:CommunicationProblem-solvingCollaborationAttention to detail

Tech Stack:GA4Google Tag ManagerServer-side trackingOneTrustGDPRSQL

Company Brief

Sonova

Designs, manufactures, and distributes hearing care solutions including hearing aids, cochlear implant accessories, and wireless communication devices, serving audiologists and consumers worldwide through clinics, retail networks, and distribution partners.

Industry: Medical Devices

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Stäfa, Switzerland

Founded: 1947

Website

Loading job details...

Preparing the role view and application actions.

Sonova

1 month ago

Marketing Technology Specialist (m/f/d) (Berlin, Germany)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Location: Berlin

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Own the end-to-end implementation and management of GA4 across multiple country setups
•Design and maintain event schemas, custom dimensions, and data layer mappings
•Manage and deploy tracking via Google Tag Manager
•Set up and optimise conversion tracking (server-side & pixel-based)
•Configure and maintain consent management including geolocation rules and tag blocking

Pay and Benefits

Perks:Annual LeavePensionLearning BudgetMobility AllowanceDiscounts

Key Requirements

•Hands-on experience with GA4 (end-to-end setup and ownership)
•Strong experience with Google Tag Manager or similar TMS: ability to deploy and manage tags, triggers, and variables independently
•Experience with conversion tracking (including server-side tracking – a big plus)
•Familiarity with consent management platforms (e.g. OneTrust) and GDPR/ePrivacy basics
•Solid understanding of data structures / data layer (basic SQL is a plus)

Experience:MarTechDigital marketing

Skills:CommunicationProblem-solvingCollaborationAttention to detail

Tech Stack:GA4Google Tag ManagerServer-side trackingOneTrustGDPRSQL

Company Brief

Sonova

Industry: Medical Devices

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Stäfa, Switzerland

Founded: 1947

Website