aCRM Analyst / analītiķis(-e) at Customer Data and Strategic Transformations Department | SEB, Riga

SEB
Riga
Workplace: HybridFull timeEUR 2,250 - 3,250 monthlyFunction: Solutions Engineering & Sales EngineeringSkills: ["Analytical thinking","Ownership","Accountability","Communication","Collaboration"]

Shape customer communications by turning data into targeted, personalized cross-channel messaging. Craft customer samples for marketing and mandatory communications, then design and implement automated campaign solutions using Salesforce Marketing Cloud. Perform in-depth analysis of large datasets to improve relevance and effectiveness through continuous, data-driven decision-making. Collaborate with Marketing, Customer Growth & Sales Automation, Product, Compliance, and other units in a Baltic team environment.

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FursaFursa
SEB
SEB
6 days ago

aCRM Analyst / analītiķis(-e) at Customer Data and Strategic Transformations Department | SEB, Riga

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Last checked: 19 minutes agoStatus: Live

Job Summary

Shape customer communications by turning data into targeted, personalized cross-channel messaging. Craft customer samples for marketing and mandatory communications, then design and implement automated campaign solutions using Salesforce Marketing Cloud. Perform in-depth analysis of large datasets to improve relevance and effectiveness through continuous, data-driven decision-making. Collaborate with Marketing, Customer Growth & Sales Automation, Product, Compliance, and other units in a Baltic team environment.
Location: Riga
Workplace: Hybrid
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Mid level

Key Responsibilities

  • •Craft diverse customer samples for targeted campaigns and manage mandatory communication with customers.
  • •Design and implement automated, personalized, cross-channel marketing communication solutions.
  • •Conduct in-depth data analysis to uncover insights and deliver business analytics for measurable results.
  • •Collaborate with stakeholders across Marketing, Customer Growth & Sales Automation, Product, Compliance, and other SEB units to translate business needs into data-driven solutions.
  • •Continuously improve communication relevance and effectiveness through data-driven decision-making and contribute to direct marketing initiatives.

Pay and Benefits

Salary: EUR 2,250 - 3,250 monthly

Key Requirements

  • •SQL fundamentals are essential, including segmentation logic, joins, and filtering.
  • •Comfortably work with large datasets to combine, clean, and filter data for accurate customer samples.
  • •Strong customer-focus and ability to drive communication efforts with a customer-centric approach.
  • •A sharp analytical thinker who can convey ideas clearly and work collaboratively with stakeholders.
  • •Familiarity with Salesforce Marketing Cloud is a plus; fluent Latvian (written/spoken) and working-level English are required.
Experience:Banking sectorCustomer analyticsData-driven marketingMarketing automation
Skills:Analytical thinkingOwnershipAccountabilityCommunicationCollaboration
Languages:LatvianEnglish
Tech Stack:SQLSalesforce Marketing CloudData analytics

Company Brief

SEB
SEB (Skandinaviska Enskilda Banken) is a leading Nordic financial group offering corporate and institutional banking, wealth management, private banking, and asset management services to businesses and private customers across the Nordic and Baltic regions.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Stockholm, Sweden
Founded: 1856
WebsiteLinkedIn