Regional Social Media & Influencer Lead

Own the end-to-end regional social and influencer strategy for a key category, driving brand growth, cultural relevance, and consumer engagement across social and creator ecosystems. Manage regional and priority local “Jewel” social handles, lead always-on and campaign content, and ensure influencer activation is integrated with Connected Reach plans. Define community governance, optimize performance via KPIs and testing, and ensure compliance with Diageo Marketing Code and influencer disclosure regulations.