Senior Manager - Marketing

Apparel Group
Riyadh
Workplace: OnsiteFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Leadership","Team management","Communication","Strategic thinking","Cross-functional collaboration"]

Lead regional marketing initiatives to grow brand, drive customer engagement, and increase revenue. Manage a cross-functional team across brand management, PR, events, budgeting, and media planning; develop annual marketing strategy and calendar; analyze market data; optimize ROI; ensure alignment with sales and product teams.

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FursaFursa
Apparel Group
Apparel Group
4 months ago

Senior Manager - Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 16 hours agoStatus: Live

Job Summary

Lead regional marketing initiatives to grow brand, drive customer engagement, and increase revenue. Manage a cross-functional team across brand management, PR, events, budgeting, and media planning; develop annual marketing strategy and calendar; analyze market data; optimize ROI; ensure alignment with sales and product teams.
Location: Riyadh
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Develop and execute strategic marketing initiatives to drive brand growth, increase market share, and enhance customer engagement, while effectively managing the team, budget, and cross-functional collaboration to achieve brand’s business goals.
  • •Lead integrated marketing campaigns across digital, social media, email, events, and traditional channels, ensuring cohesive messaging and impact.
  • •Analyze market trends, customer insights, and competitor activities to identify new business opportunities and refine strategies.
  • •Manage marketing budgets and optimize spending to maximize return on investment (ROI).
  • •Oversee brand positioning and ensure consistent messaging across all marketing channels and customer touchpoints.

Key Requirements

  • •Bachelor's degree in a related field
  • •10+ years of progressive experience in brand management, with a minimum of 5 years in the retail sector
  • •Proven success in developing and implementing strategic brand initiatives and improving customer engagement
  • •Experience leading and developing marketing teams, with strong cross-functional collaboration
  • •Experience managing budgets, media planning, and ROI optimization
Experience:RetailBrand managementMarketing
Education:Bachelor's
Skills:LeadershipTeam managementCommunicationStrategic thinkingCross-functional collaboration
Languages:English

Company Brief

Apparel Group
Apparel Group is a global fashion and lifestyle retail conglomerate operating a portfolio of international and homegrown brands across store and online channels, managing franchising, wholesale and retail operations across the Middle East, Asia and beyond.
Industry: Omnichannel Retail
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Dubai, United Arab Emirates
Founded: 1996
WebsiteLinkedIn