B2B Growth Marketing Lead - APAC

Wise
Singapore
Workplace: HybridFull timeSGD 12,100 - 17,300 monthlyFunction: Marketing & GrowthSkills: ["Evidence-based decision making","Cross-functional collaboration","Independent working","Strategic thinking","Execution focus"]

Own the APAC B2B growth strategy for Wise Business, identifying priority markets and customer segments, then turning evidence into locally relevant campaigns across self-serve and sales-assisted acquisition. You’ll lead integrated channel execution with specialists, translate customer problems into hypotheses and measurement plans, and use performance plus payback/customer-quality metrics to scale, stop, and redirect investment. Based in Singapore, you’ll partner closely with Product Marketing and Sales to deliver market feedback and business cases for incremental regional spend.

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FursaFursa
Wise
Wise
16 hours ago

B2B Growth Marketing Lead - APAC

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Last checked: 6 hours agoStatus: Live

Job Summary

Own the APAC B2B growth strategy for Wise Business, identifying priority markets and customer segments, then turning evidence into locally relevant campaigns across self-serve and sales-assisted acquisition. You’ll lead integrated channel execution with specialists, translate customer problems into hypotheses and measurement plans, and use performance plus payback/customer-quality metrics to scale, stop, and redirect investment. Based in Singapore, you’ll partner closely with Product Marketing and Sales to deliver market feedback and business cases for incremental regional spend.
Location: Singapore
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own the B2B growth strategy for APAC using customer, market, product, and commercial evidence to prioritize opportunities.
  • •Develop and execute locally relevant integrated campaigns that acquire valuable business customers across self-serve and sales-assisted journeys.
  • •Translate customer problems into growth hypotheses, propositions, campaign briefs, channel plans, and measurement approaches.
  • •Work hands-on with specialists across content, events, paid search, and other channels to take campaigns to market with pace and strategic quality.
  • •Connect campaign performance to new business profiles, customer quality, downstream value, and payback; build business cases for incremental regional investment and decide what to scale or stop.

Pay and Benefits

Salary: SGD 12,100 - 17,300 monthly
Equity and Bonus:Equity

Key Requirements

  • •Deep B2B growth marketing experience with meaningful commercial outcomes you personally helped create.
  • •Hands-on ability to set strategy, write briefs, shape propositions, and stay close to execution and performance.
  • •Experience building growth across multiple markets, adapting strategies for different customer needs, channels, and competitive conditions.
  • •Comfort defining success before launch using imperfect data, and making scale/stop/change decisions from evidence.
  • •Ability to identify and prioritize valuable B2B audiences and turn customer problems into focused acquisition propositions.
Experience:B2B SaaSB2B fintechPaymentsFinancial services
Skills:Evidence-based decision makingCross-functional collaborationIndependent workingStrategic thinkingExecution focus
Languages:English

Company Brief

Wise
Wise (formerly TransferWise) is a London-based fintech that provides low-cost international money transfers, multi-currency accounts and payment infrastructure for individuals and businesses worldwide.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 2011
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Glassdoor: 3.8
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