CDI - Senior Online Brand Media Project Leader F/H - Erborian (Paris, Île-de-France, FR)

L’Occitane Group
Paris
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceExperience: 2-4 yearsEducation: mastersSkills: ["Confiance","Curiosité","Excellence","Impact"]

Drive the online brand media strategy across key markets by coordinating campaign planning, deployment, and continuous optimization. Work with internal teams and agencies to manage paid media and video ecosystems, produce and adapt creative assets (social, display, CTV and more), and analyze performance using KPIs and tools like Google Analytics. Ensure campaign quality, coherence with brand image, and culturally adapted execution.

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L’Occitane Group
L’Occitane Group
1 month ago

CDI - Senior Online Brand Media Project Leader F/H - Erborian (Paris, Île-de-France, FR)

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Last checked: 11 hours agoStatus: Live

Job Summary

Drive the online brand media strategy across key markets by coordinating campaign planning, deployment, and continuous optimization. Work with internal teams and agencies to manage paid media and video ecosystems, produce and adapt creative assets (social, display, CTV and more), and analyze performance using KPIs and tools like Google Analytics. Ensure campaign quality, coherence with brand image, and culturally adapted execution.
Location: Paris
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Mid level

Key Responsibilities

  • •Assister le Online Brand Media Manager dans la mise en œuvre de la stratégie média notoriété et l’optimisation des campagnes.
  • •Participer à la conception et au pilotage des campagnes (planning au déploiement opérationnel) sur plusieurs marchés.
  • •Suivre et optimiser les activations en continu par canal et objectifs de notoriété.
  • •Coordonner les équipes internes et collaborer avec agences/partenaires pour assurer la gestion, le suivi et l’optimisation des campagnes.
  • •Définir et superviser la production des assets (vidéos, bannières, messages, contenus social et UGC) et analyser les performances via les KPIs.

Key Requirements

  • •Bac +4/5 en marketing digital, e-commerce ou équivalent.
  • •Minimum 2/4 ans d’expérience en gestion de campagnes média, idéalement dans le secteur des cosmétiques.
  • •Expérience opérationnelle sur plusieurs leviers : SMA, Display, VOL, DSP, SEA.
  • •Anglais bilingue obligatoire (écrit et oral).
  • •Maîtrise des outils analytiques (Google Analytics, Data Studio) et capacité à interpréter les données pour ajuster les stratégies.
Experience:2-4 yearsCosmétiquesE-commercePaid mediaDigital marketing
Education:Master's in marketing digital
Skills:ConfianceCuriositéExcellenceImpact
Languages:English
Tech Stack:Paid mediaSMAVOLSEADisplayDSPGoogle AnalyticsData StudioA/B testingMetaTikTokPinterestCTVBVODAVODSVODUGCSocialResponsiveCPM

Company Brief

L’Occitane Group
L’Occitane Group is a global beauty and personal care company producing premium skincare, bodycare, fragrances and aromatherapy products rooted in Provence ingredients and artisanal traditions, sold through own stores, e-commerce and wholesale worldwide.
Industry: Beauty & Personal Care
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Manosque, France
Founded: 1976
WebsiteLinkedIn