Senior Performance Marketing Manager

Duolingo
New York
Workplace: OnsiteFull timeUSD 142,800 - 193,200 annuallyFunction: Marketing & GrowthSkills: ["Data-driven decision-making","Stakeholder communication","Experimentation mindset","Cross-functional collaboration"]

Drive Duolingo’s global user acquisition performance marketing across mobile and multiple channels. Own day-to-day execution, including creative strategy and optimization of mobile install campaigns on platforms like Google UAC, Meta, TikTok, and programmatic partners. Partner with and manage agency teams, use mobile attribution and analytics to improve KPIs (CPI, retention, monetization), and collaborate cross-functionally to deliver measurable growth.

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Duolingo
Duolingo
4 days ago

Senior Performance Marketing Manager

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Last checked: 4 hours agoStatus: Live

Job Summary

Drive Duolingo’s global user acquisition performance marketing across mobile and multiple channels. Own day-to-day execution, including creative strategy and optimization of mobile install campaigns on platforms like Google UAC, Meta, TikTok, and programmatic partners. Partner with and manage agency teams, use mobile attribution and analytics to improve KPIs (CPI, retention, monetization), and collaborate cross-functionally to deliver measurable growth.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own day-to-day execution of global performance marketing campaigns, focusing on mobile user acquisition and growth.
  • •Strategically run and optimize mobile install campaigns across major platforms, aiming for high LTV/CAC and efficient spend.
  • •Manage performance marketing agency partners and ensure alignment on goals, pacing, and execution quality.
  • •Use data-driven insights to improve KPIs such as CPI, retention, and monetization metrics.
  • •Collaborate cross-functionally with Marketing Analytics, Creative, Engineering, and Finance to maximize impact.

Pay and Benefits

Salary: USD 142,800 - 193,200 annually
Equity and Bonus:Equity

Key Requirements

  • •Experience running large-scale, global mobile acquisition campaigns.
  • •Strong analytical skills in mobile attribution and marketing analytics.
  • •Proven track record owning and optimizing large performance marketing budgets with hands-on execution.
  • •Deep knowledge of the mobile user acquisition ecosystem, including platforms, attribution technologies, and best practices.
  • •Experience working with and managing agency partners to deliver against performance targets.
Skills:Data-driven decision-makingStakeholder communicationExperimentation mindsetCross-functional collaboration
Languages:English
Tech Stack:Google UACMetaTikTokProgrammatic partnersMobile attributionMarketing analyticsCPIRetentionMonetization metricsGeo-liftIncrementality testingMedia mix modeling

Company Brief

Duolingo
Duolingo develops a gamified language-learning platform offering courses, practice exercises, and assessment tools for learners worldwide via web and mobile apps, using adaptive algorithms and motivational features to drive engagement and retention.
Industry: EdTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Pittsburgh, United States
Founded: 2011
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