Sr. Manager, Integrated Marketing

Athene
United States
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 6+ yearsEducation: bachelorsSkills: ["Strategic thinking","Critical thinking","Executive communication","Leadership","Analytics-driven decision making"]

Lead the strategy, development, execution, and optimization of integrated retail marketing programs that engage financial professionals at scale. Own the roadmap and cross-functional collaboration across Marketing, Sales, Distribution, Product, and Analytics to deliver measurable impact across the funnel. Build and develop a high-performing team (player-coach), orchestrate a multichannel marketing ecosystem, and use advanced analytics and AI-enabled capabilities to continuously improve performance and recommendations.

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Athene
Athene
4 days ago

Sr. Manager, Integrated Marketing

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Last checked: 7 hours agoStatus: Live

Job Summary

Lead the strategy, development, execution, and optimization of integrated retail marketing programs that engage financial professionals at scale. Own the roadmap and cross-functional collaboration across Marketing, Sales, Distribution, Product, and Analytics to deliver measurable impact across the funnel. Build and develop a high-performing team (player-coach), orchestrate a multichannel marketing ecosystem, and use advanced analytics and AI-enabled capabilities to continuously improve performance and recommendations.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Drive the Retail integrated marketing strategy by setting priorities and the roadmap for scalable financial professional engagement and nurture programs.
  • •Translate business opportunities into connected integrated multichannel campaigns, demand/lead-gen programs, and always-on nurture experiences.
  • •Lead and develop a high-performing team with a player-coach mindset, fostering an inclusive, collaborative, accountable, and risk-aware culture.
  • •Orchestrate an integrated marketing ecosystem across product, distribution, content, paid search, SEO/SEM, email, web/portal, video, social, print, and webinars.
  • •Continuously improve performance by using advanced analytics, experimentation, market intelligence, and AI-enabled capabilities to optimize investments and experiences.
Travel: Low travel

Key Requirements

  • •6+ years of relevant experience with 3+ years of leadership (formal or informal), spanning integrated or growth marketing or financial services marketing.
  • •Proven success developing and leading integrated, multichannel marketing strategies that generate measurable engagement and business outcomes.
  • •Strong expertise in audience strategy, segmentation, lifecycle marketing, marketing automation, demand and lead generation, nurture, and performance measurement using analytics and AI-enabled capabilities.
  • •Ability to translate business strategy, sales priorities, market intelligence, and advanced analytics into clear recommendations and influence senior stakeholders.
  • •Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent experience.
Experience:6+ yearsFinancial servicesRetirementAnnuityLifecycle marketingMarketing automation
Education:Bachelor's in Marketing, Business, Communications (or related field)
Skills:Strategic thinkingCritical thinkingExecutive communicationLeadershipAnalytics-driven decision making
Tech Stack:SEO/SEMEmailWebPortalsVideoSocialAI-enabled capabilitiesExperimentationMarketing automation

Company Brief

Athene
Provides retirement services and retirement solutions including fixed and indexed annuities, reinsurance, and institutional products to help individuals and institutions manage retirement risks and savings.
Industry: Insurance
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Hamilton, Bermuda
Founded: 2009
WebsiteLinkedIn