Director, Growth Marketing, Global Futures

Airwallex
San Francisco
Workplace: HybridFull timeUSD 240,000 - 290,000 annuallyFunction: Marketing & GrowthExperience: 10-14 yearsEducation: bachelorsSkills: ["Strategic thinking","Leadership","Stakeholder management","Program governance","Analytical thinking"]

Lead the AI Futures strategy for global marketing performance, combining AI tools evaluation, CRO experimentation frameworks, and Ad Operations governance. You’ll centralize assessment and rollout of emerging AI and automation technologies, drive measurable improvements in CVR and CAC, and oversee landing page personalization and UX optimization. Partner with Engineering, IT, and Legal on integrations, data governance, and vendor due diligence while ensuring clean tracking, pixel/UTM standards, and end-to-end attribution across major ad platforms.

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Airwallex
Airwallex
2 days ago

Director, Growth Marketing, Global Futures

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Job Summary

Lead the AI Futures strategy for global marketing performance, combining AI tools evaluation, CRO experimentation frameworks, and Ad Operations governance. You’ll centralize assessment and rollout of emerging AI and automation technologies, drive measurable improvements in CVR and CAC, and oversee landing page personalization and UX optimization. Partner with Engineering, IT, and Legal on integrations, data governance, and vendor due diligence while ensuring clean tracking, pixel/UTM standards, and end-to-end attribution across major ad platforms.
Location: San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Lead the AI marketing tools strategy, centralizing evaluation, identification, and rollout across Performance Marketing, Creative, and Analytics.
  • •Create evaluation and rollout frameworks for emerging marketing AI tools based on ROI, scalability, security, and integration readiness.
  • •Build and maintain a repository and roadmap of approved AI tools, ensuring compliance and alignment across global teams.
  • •Drive global CRO framework improvements via structured experimentation, including landing page testing, personalization, and UX optimization.
  • •Oversee Ad Operations excellence: tracking, pixel governance, UTM standards, automation/QA frameworks, and standardized campaign setup and reporting across paid media platforms.

Pay and Benefits

Salary: USD 240,000 - 290,000 annually
Equity and Bonus:Equity

Key Requirements

  • •10–14 years of experience in Performance Marketing, Marketing Operations, or CRO, ideally in B2B SaaS or fintech.
  • •Demonstrated success building or leading AI enablement programs within marketing organizations.
  • •Deep understanding of marketing infrastructure, tracking, and data pipelines.
  • •Proven ability to translate emerging technologies into measurable operational or revenue outcomes.
  • •Bachelor’s or Master’s degree in Marketing Analytics, Computer Science, Statistics, Engineering, or Business Analytics.
Experience:10-14 yearsB2B SaaSFintech
Education:Bachelor's in Marketing Analytics, Computer Science, Statistics, Engineering, or Business Analytics
Skills:Strategic thinkingLeadershipStakeholder managementProgram governanceAnalytical thinking
Tech Stack:AI toolsChatGPTMidjourneyRunwayFireflyMutinyDynamic YieldJasperDescriptSynthesiaMarketing AI systemsCROA/B testingLanding page optimizationGoogle AdsLinkedInMetaUTM frameworksPixelsProgrammatic channels

Company Brief

Airwallex
Airwallex is a global payments and financial platform that provides business accounts, cross-border payments, treasury, corporate cards, and embedded finance APIs to help companies manage global financial operations and scale internationally.
Industry: Fintech Infrastructure
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Singapore, Singapore
Founded: 2015
Glassdoor
Glassdoor: 3.7
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