9 hours ago

VP, Entertainment & Influencer Marketing (Los Angeles, CA, US)

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 9 hours agoStatus: Live

Job Summary

Lead the global adidas Entertainment & Influencer Marketing (EIM) strategy, building and managing relationships with influencers and amplifiers to drive brand image and purchase intent. Own portfolio strategy across global and local markets, set direction for next-generation talent, and guide seeding for product launches. Manage teams, budgets, guidelines, and partner collaborations while ensuring integration of culture marketing assets across brand campaigns and product/marketing initiatives.

Location: Los Angeles

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Director level

Key Responsibilities

•Develop, drive, and manage the Entertainment & Influencer Marketing portfolio strategy globally and by market, including outreach and negotiations with culture marketing talents and partners.
•Set direction and action plans to secure next-generation influencers aligned to key brand priorities.
•Drive seeding processes for product launches by connecting the right influencers with each BU strategy and consumer.
•Ensure integration of key assets across brand marketing campaigns and align with product/marketing initiatives involving celebrities.
•Manage global EIM teams and act as day-to-day contact and spokesperson for major celebrities, influencers, and global culture marketing topics.

Key Requirements

•Marketing degree or equivalent experience.
•15+ years of marketing experience across brands, products, and activations.
•8+ years working with global markets (or in a top-tier adidas market).
•8+ years of management experience.
•5+ years of experience in entertainment industry, celebrity, or influencer marketing.

Experience:15+ yearsEntertainmentInfluencer marketingCelebrity marketing

Education:

Skills:Strategic thinkingInnovationProject managementConsumer-facing partnershipTeam leadership

Company Brief

Adidas

Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1949

Glassdoor: 3.8

Website LinkedIn Glassdoor

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Adidas

9 hours ago

VP, Entertainment & Influencer Marketing (Los Angeles, CA, US)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 9 hours agoStatus: Live

Job Summary

Location: Los Angeles

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Director level

Key Responsibilities

•Develop, drive, and manage the Entertainment & Influencer Marketing portfolio strategy globally and by market, including outreach and negotiations with culture marketing talents and partners.
•Set direction and action plans to secure next-generation influencers aligned to key brand priorities.
•Drive seeding processes for product launches by connecting the right influencers with each BU strategy and consumer.
•Ensure integration of key assets across brand marketing campaigns and align with product/marketing initiatives involving celebrities.
•Manage global EIM teams and act as day-to-day contact and spokesperson for major celebrities, influencers, and global culture marketing topics.

Key Requirements

•Marketing degree or equivalent experience.
•15+ years of marketing experience across brands, products, and activations.
•8+ years working with global markets (or in a top-tier adidas market).
•8+ years of management experience.
•5+ years of experience in entertainment industry, celebrity, or influencer marketing.

Experience:15+ yearsEntertainmentInfluencer marketingCelebrity marketing

Education:

Skills:Strategic thinkingInnovationProject managementConsumer-facing partnershipTeam leadership

Company Brief

Adidas

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1949

Glassdoor: 3.8

Website LinkedIn Glassdoor