Brand & Digital Marketing Specialist - Taipei

Stanley Black & Decker
Taipei
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Adaptability","Creativity","Project management","Organizational skills","Problem-solving","Collaboration","Communication","Time management","Outgoing personality"]

Support the Marketing team in Taipei by planning and executing omnichannel brand and digital communications, including NPD messaging, quarterly promo plans, and social media/digital asset activity. Coordinate events and digital media, manage eCommerce operations, and align with regional teams on brand strategy and goals. Monitor competitors and analyze activity to shape communication strategy, while partnering with product marketing and related departments to provide marketing materials and information.

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Stanley Black & Decker
Stanley Black & Decker
4 hours ago

Brand & Digital Marketing Specialist - Taipei

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Last checked: 4 hours agoStatus: Live

Job Summary

Support the Marketing team in Taipei by planning and executing omnichannel brand and digital communications, including NPD messaging, quarterly promo plans, and social media/digital asset activity. Coordinate events and digital media, manage eCommerce operations, and align with regional teams on brand strategy and goals. Monitor competitors and analyze activity to shape communication strategy, while partnering with product marketing and related departments to provide marketing materials and information.
Location: Taipei
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Execute omnichannel marketing communications for the brand in Taipei.
  • •Plan NPD communications and quarterly promotional plans.
  • •Manage digital assets and run social media execution.
  • •Coordinate events and digital media activities, including eCommerce operations.
  • •Monitor competitor activity, analyze insights, and support regional alignment with brand strategy; perform other tasks assigned by the Product Marketing Manager.

Key Requirements

  • •Demonstrate adaptability and creativity to engage target audiences across online and offline channels.
  • •Have a strong understanding of digital marketing channels such as social media, SEO, SEM, email marketing, and content marketing.
  • •Be familiar with digital marketing tools and platforms including Google Analytics, Google Ads, Facebook Business Manager, and HubSpot.
  • •Understand traditional marketing/print media channels and how they work alongside digital efforts.
  • •Bring project management and strong written/verbal communication skills in both English and Chinese.
Skills:AdaptabilityCreativityProject managementOrganizational skillsProblem-solvingCollaborationCommunicationTime managementOutgoing personality
Languages:EnglishChinese
Tech Stack:SEOSEMEmail marketingContent marketingSocial mediaGoogle AnalyticsGoogle AdsFacebook Business ManagerHubSpot

Company Brief

Stanley Black & Decker
Designs and manufactures hand tools, power tools, storage products, and industrial equipment for professional, industrial, and consumer customers. The company also provides engineered fastening, security, and infrastructure solutions through a portfolio of well-known brands.
Industry: Manufacturing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New Britain, United States
Founded: 2010
Glassdoor
Glassdoor: 3.5
Website