Direct-To-Consumer/TikTok Shop Senior Brand Manager

Procter & Gamble
United States
Workplace: OnsiteFull timeUSD 110,000 - 165,300 annuallyFunction: Marketing & GrowthExperience: 2+ yearsEducation: bachelorsSkills: ["Project management","Organizational skills","Multitasking","Communication","Collaboration"]

Own end-to-end strategy and execution for P&G’s DTC channels, with a primary focus on maximizing sales and presence on TikTok Shop. Build DTC and TikTok Shop brand strategies, manage affiliate/creator programs and LIVE commerce, optimize product listings and promotions, and run CRM to drive repeat purchases. Use sales and KPI analysis across TikTok Shop, Shopify, and other platforms to forecast, report, and improve performance through cultural and social-commerce trend awareness.

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FursaFursa
Procter & Gamble
Procter & Gamble
1 month ago

Direct-To-Consumer/TikTok Shop Senior Brand Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 days agoStatus: Live

Job Summary

Own end-to-end strategy and execution for P&G’s DTC channels, with a primary focus on maximizing sales and presence on TikTok Shop. Build DTC and TikTok Shop brand strategies, manage affiliate/creator programs and LIVE commerce, optimize product listings and promotions, and run CRM to drive repeat purchases. Use sales and KPI analysis across TikTok Shop, Shopify, and other platforms to forecast, report, and improve performance through cultural and social-commerce trend awareness.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop and execute DTC and TikTok Shop brand strategies aligned to company goals and brand identity.
  • •Translate brand vision into engaging content and experiences across DTC touchpoints.
  • •Recruit, retain, and manage affiliate creators, oversee creator relationships, and coordinate LIVE commerce sessions.
  • •Manage platform operations by optimizing product listings and merchandising via bundles, coupons, and promotions while monitoring shop health metrics.
  • •Analyze sales and marketing KPIs, conduct competitive research, build reporting across TikTok Shop and Shopify, and forecast revenue, spend, inventory signals, and launch needs.

Pay and Benefits

Salary: USD 110,000 - 165,300 annually

Key Requirements

  • •Bachelor's degree in Marketing, Business, or a related field.
  • •2+ years of experience in DTC, e-commerce, or digital growth with a proven track record of driving revenue and building brands.
  • •Familiarity with the TikTok Shop ecosystem.
  • •Experience with Meta paid social and email/SMS lifecycle marketing focused on brand consistency and the customer journey.
  • •Proven ability to manage creator and affiliate programs, including recruitment, relationship management, and performance optimization with brand alignment.
Experience:2+ yearsDTCE-commerceDigital growth
Education:Bachelor's in Marketing, Business, or a related field
Skills:Project managementOrganizational skillsMultitaskingCommunicationCollaboration
Tech Stack:TikTok ShopTikTok Seller CenterAffiliate CenterShopifyMeta paid socialEmailSMSCRM

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Procter & Gamble
Procter & Gamble is a global consumer goods company that develops, manufactures, and markets branded household, personal care, and health products across categories like beauty, grooming, health care, fabric & home care, and baby & family care.
Industry: Consumer Goods
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Cincinnati, United States
Founded: 1837
WebsiteLinkedIn