Direct-To-Consumer/TikTok Shop Senior Brand Manager

Own end-to-end strategy and execution for P&G’s DTC channels, with a primary focus on maximizing sales and presence on TikTok Shop. Build DTC and TikTok Shop brand strategies, manage affiliate/creator programs and LIVE commerce, optimize product listings and promotions, and run CRM to drive repeat purchases. Use sales and KPI analysis across TikTok Shop, Shopify, and other platforms to forecast, report, and improve performance through cultural and social-commerce trend awareness.