Sr. Manager Marketing Operations

Fleetio
Anywhere
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Communication","Project management","Data-driven","Stakeholder management","Continuous improvement"]

Lead marketing operations to streamline lifecycle processes, scoring, routing, and funnel velocity for Sales and SDR/BDR handoffs. Own marketing technology and data strategy across Salesforce, Marketo/Bizible, enrichment/automation tools, and tracking/attribution with KPIs and reporting cadence. Drive consent management and GDPR/CCPA-compliant practices while continuously improving campaign performance and data quality in a SaaS environment.

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FursaFursa
Fleetio
Fleetio
1 day ago

Sr. Manager Marketing Operations

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Lead marketing operations to streamline lifecycle processes, scoring, routing, and funnel velocity for Sales and SDR/BDR handoffs. Own marketing technology and data strategy across Salesforce, Marketo/Bizible, enrichment/automation tools, and tracking/attribution with KPIs and reporting cadence. Drive consent management and GDPR/CCPA-compliant practices while continuously improving campaign performance and data quality in a SaaS environment.
Location: Anywhere
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Own and evolve the lead/contact lifecycle framework, including stage definitions, scoring, and routing rules.
  • •Ensure lifecycle stages are accurately reflected across Salesforce and Marketo for clean marketing-to-sales handoffs.
  • •Oversee marketing technology and data enrichment/automation tools; evaluate and implement new tools to improve efficiency and performance.
  • •Reimagine tracking and attribution across digital touchpoints using event tracking, UTMs, and pixel implementation.
  • •Partner with legal/compliance and drive GDPR/CCPA-compliant consent management, data privacy, and data quality/accuracy.

Pay and Benefits

Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kPaid LeaveEquityParental LeaveWellness Stipend

Key Requirements

  • •6+ years of marketing operations experience in a SaaS startup environment.
  • •Experience partnering with, or supporting, a centralized Marketing Operations function for Revenue/Growth Marketing.
  • •Hands-on experience building and owning a marketing attribution strategy and lifecycle stage design/routing.
  • •Advanced Salesforce experience for campaign reporting and dashboards.
  • •Hands-on advanced Marketo experience (Marketo Certified is a bonus) plus strong GDPR/CCPA knowledge.
Experience:SaaSRevenue/Growth Marketing
Skills:CommunicationProject managementData-drivenStakeholder managementContinuous improvement
Certifications:Marketo Certified
Languages:English
Tech Stack:SalesforceMarketoBizibleUTMsPixelsZoomInfoClayGDPRCCPAData enrichmentData automationAttribution models

Company Brief

Fleetio
Provides cloud-based fleet management software to help businesses track, manage, and optimize vehicle fleets through maintenance scheduling, fuel and mileage tracking, inspections, and integrations with telematics and accounting systems.
Industry: Logistics
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Headquarters: Birmingham, United States
Founded: 2012
WebsiteLinkedIn