Retention Marketing Strategist (Ecommerce + Klaviyo)

Fuel Made
United States, Canada
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 2+ yearsSkills: ["Client management","Relationship building","Strategic thinking","Problem solving","Quality focus"]

Own retention strategy and client relationships for a portfolio of premium Shopify brands using Klaviyo. Lead client calls to translate business goals into retention roadmaps across email, SMS, and loyalty, collaborating with copy, design, and project management teams to deliver high-performing campaigns and flows. Analyze performance, run A/B tests, and turn data into insights that improve LTV and retention health month over month.

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Fuel Made
Fuel Made
1 month ago

Retention Marketing Strategist (Ecommerce + Klaviyo)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live

Job Summary

Own retention strategy and client relationships for a portfolio of premium Shopify brands using Klaviyo. Lead client calls to translate business goals into retention roadmaps across email, SMS, and loyalty, collaborating with copy, design, and project management teams to deliver high-performing campaigns and flows. Analyze performance, run A/B tests, and turn data into insights that improve LTV and retention health month over month.
Location: United States, Canada
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Serve as the main strategic point of contact for retained brands and lead client calls to translate goals into retention roadmaps.
  • •Plan and guide retention initiatives across email, SMS, and loyalty with a focus on LTV, engagement, and long-term retention health.
  • •Collaborate with copywriters, designers, and project managers to deliver strategy through retention campaigns and flows.
  • •Review final creative for strategic alignment, accuracy, and brand voice consistency while maintaining project visibility in Asana and Slack.
  • •Analyze performance across flows and campaigns, oversee A/B tests, and turn results into insights that improve outcomes month over month.

Pay and Benefits

Perks:401kHealth InsuranceDentalVisionDisability InsuranceRemote WorkPaid Leave

Key Requirements

  • •2+ years in project/account management, client success, or retention strategy within a DTC/ecommerce agency.
  • •Highly proficient with Klaviyo.
  • •Strong understanding of Shopify and Shopify’s integration with Klaviyo, plus modern retention marketing practices.
  • •Confidence leading strategy calls, managing deliverables, and providing clear direction.
  • •Experience using data to inform strategy and drive measurable engagement and impact.
Experience:2+ yearsDTCEcommerce
Skills:Client managementRelationship buildingStrategic thinkingProblem solvingQuality focus
Tech Stack:KlaviyoShopifyAsanaSlackFigma

Company Brief

Fuel Made
Fuel Made is a boutique ecommerce agency that designs, builds, and optimizes Shopify stores and runs Klaviyo email/SMS marketing to improve conversion rate, average order value, and customer lifetime value for direct-to-consumer brands.
Industry: Professional Services
Company Size: Small (11 to 50 employees)
Growth: Established Company
Headquarters: Colbert, United States
Founded: 2000
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