Assistant Manager, Brand & Social

Carousell Group
Kuala Lumpur
Workplace: HybridFull timeFunction: Administration & Executive AssistanceExperience: 5-8 yearsSkills: ["Strategic thinking","Problem-solving","Stakeholder management","Communication","Project management"]

Own brand and social program delivery across Mudah and Carousell, translating audience and market insights into integrated campaigns. Lead end-to-end campaign planning across online and offline channels, manage content calendars and social performance, and coordinate agencies, vendors, and partners. Build and develop the Brand & Social team while aligning stakeholders across Marketing, Product, Business, and external partners to deliver measurable brand and business outcomes.

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Carousell Group
Carousell Group
4 days ago

Assistant Manager, Brand & Social

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Source: Company careers pageValidated by: Fursa AI
Last checked: 16 hours agoStatus: Live
Reposted: similar role first listed 2 months ago

Job Summary

Own brand and social program delivery across Mudah and Carousell, translating audience and market insights into integrated campaigns. Lead end-to-end campaign planning across online and offline channels, manage content calendars and social performance, and coordinate agencies, vendors, and partners. Build and develop the Brand & Social team while aligning stakeholders across Marketing, Product, Business, and external partners to deliver measurable brand and business outcomes.
Location: Kuala Lumpur
Workplace: Hybrid
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Manager level

Key Responsibilities

  • •Support development and execution of brand strategies across Mudah and Carousell aligned to business objectives and growth priorities.
  • •Plan and execute integrated marketing campaigns across online and offline channels, including budgets, timelines, risks, and post-campaign evaluations.
  • •Lead social media strategy and content planning, manage content calendars, and optimize engagement using social media performance monitoring.
  • •Support media planning and campaign amplification across paid, owned, and earned channels, identifying partnership opportunities to strengthen visibility and engagement.
  • •Manage agencies, vendors, and events; lead and develop the Brand & Social team and coordinate stakeholders across brands and business units.

Key Requirements

  • •5–8 years of experience in brand marketing, marketing communications, social media, or integrated marketing, including end-to-end integrated campaigns.
  • •Experience leading integrated campaigns from strategy through execution and driving audience segmentation, messaging, and communication plans.
  • •Experience managing multiple brands, business units, product categories, or audience segments.
  • •Experience managing agencies, production houses, freelancers, and external vendors, including planning and executing events, partnerships, sponsorships, or brand activations.
  • •Strong campaign and social capabilities: budget and performance reporting, media planning/channel strategy, and social listening/analytics.
Experience:5-8 yearsBrand marketingIntegrated marketingSocial media
Skills:Strategic thinkingProblem-solvingStakeholder managementCommunicationProject management
Languages:English

Company Brief

Carousell Group
Carousell Group operates a classifieds and C2C marketplace across Southeast Asia, enabling users to buy and sell pre-loved items and providing associated services like listings, payments and buyer protection.
Industry: Online Marketplaces
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Headquarters: Singapore, Singapore
Founded: 2012
Glassdoor
Glassdoor: 3.7
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