Senior Creative Strategist - Lounge by Zalando (all genders)

Zalando
Anywhere
Full timeFunction: Administration & Executive AssistanceExperience: 5+ yearsEducation: bachelorsSkills: ["Analytical","Data interpretation","Collaboration","Project management","Trend awareness"]

Shape Lounge by Zalando’s creative strategy across paid marketing, email, and organic social channels. Partner with brand, marketing, and market/customer research to create data-driven creative plans for display, CTV, DOOH, and social. Lead creative testing and performance analysis to optimize campaign effectiveness, translate insights into new campaign content plans, and align teams on assets, workflows, and emerging industry trends.

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Zalando
Zalando
1 day ago

Senior Creative Strategist - Lounge by Zalando (all genders)

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Last checked: 15 hours agoStatus: Live

Job Summary

Shape Lounge by Zalando’s creative strategy across paid marketing, email, and organic social channels. Partner with brand, marketing, and market/customer research to create data-driven creative plans for display, CTV, DOOH, and social. Lead creative testing and performance analysis to optimize campaign effectiveness, translate insights into new campaign content plans, and align teams on assets, workflows, and emerging industry trends.
Location: Anywhere
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Mid level

Key Responsibilities

  • •Develop and execute creative strategies for campaigns across multiple channels, including organic/paid social, display, CTV, DOOH, and email.
  • •Collaborate with the Marketing team on campaign briefings to align creative strategy with goals and audience insights.
  • •Derive audience insights with Market & Customer Research and lead creative performance management through testing and analysis.
  • •Plan content for new campaigns using learnings, best practices per channel, seasonality, trends, and cultural events.
  • •Provide strategic direction during asset creation, track emerging trends, and keep stakeholders aligned on workflows and outcomes.

Pay and Benefits

Perks:Paid LeavePensionEquityRelocation

Key Requirements

  • •Relevant university degree in Marketing, Communications, or a related field, or equivalent qualifications.
  • •5+ years of experience in creative strategy, marketing, or a related field, with a portfolio of successful campaigns.
  • •Proven ability to develop and implement data-driven creative strategies.
  • •Strong understanding of the fashion industry and passion for staying ahead of trends.
  • •Highly analytical with strong data interpretation skills and experience with A/B testing.
Experience:5+ yearsFashionE-commerceMarketingDigital marketing
Education:Bachelor's in Marketing, Communications
Skills:AnalyticalData interpretationCollaborationProject managementTrend awareness
Tech Stack:A/B testingEmail marketingSocial mediaMarketing analytics platformsDisplayCTVDOOH

Company Brief

Zalando
Zalando operates a leading European online marketplace for fashion and lifestyle products, offering clothing, shoes and accessories from international brands and local labels, plus logistics and marketing services to partner brands and retailers.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2008
WebsiteLinkedIn