Trade Activation Executive

Diageo
Sydney
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 2-5 yearsEducation: bachelorsSkills: ["Attention to detail","Project management","Operational delivery","Governance","Continuous optimisation"]

Lead end-to-end delivery and fulfilment of trade activation programs for Joint Business Planning initiatives, partnering with brand/account teams and field teams to ensure activities are completed on time and to a high standard. Own the Trade Activation Blueprint with tiered Platinum/Gold/Silver/Bronze models, drive execution through standard toolkits and retailer rate-card alignment, and track activation performance for compliance, execution quality, and ROI across customers and channels.

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Diageo
Diageo
1 month ago

Trade Activation Executive

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Source: Company careers pageValidated by: Fursa AI
Last checked: 11 days agoStatus: Live

Job Summary

Lead end-to-end delivery and fulfilment of trade activation programs for Joint Business Planning initiatives, partnering with brand/account teams and field teams to ensure activities are completed on time and to a high standard. Own the Trade Activation Blueprint with tiered Platinum/Gold/Silver/Bronze models, drive execution through standard toolkits and retailer rate-card alignment, and track activation performance for compliance, execution quality, and ROI across customers and channels.
Location: Sydney
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Lead customer-facing build and refinement of activation plans aligned to customer requirements and execution readiness.
  • •Own end-to-end fulfilment and delivery of BTL activation activity, including management of fulfilment partners (e.g. HH Global) to deliver OTIF.
  • •Develop and manage the Trade Activation Blueprint, including tiered activation models (Platinum/Gold/Silver/Bronze) and scalable toolkits.
  • •Ensure activation activity is delivered within customer frameworks, compliance requirements, contractual obligations, and agreed rate cards.
  • •Track and manage activation performance, providing visibility into delivery, execution quality, compliance, and ROI, and drive continuous optimisation.

Pay and Benefits

Perks:Annual BonusParental LeaveEmployee AssistanceEmployee Discounts

Key Requirements

  • •Degree in Business, Marketing, Commerce or a related field.
  • •2–5+ years in FMCG with experience in Sales, Activation, Customer Marketing, or Field Sales.
  • •Experience in activation fulfilment, POS deployment, or execution delivery roles.
  • •Experience working with agencies or fulfilment partners (e.g. HH Global or equivalent).
  • •Strong customer-facing, operational delivery experience with high attention to detail and project management capability.
Experience:2-5 yearsFMCGSalesActivationCustomer MarketingField Sales
Education:Bachelor's
Skills:Attention to detailProject managementOperational deliveryGovernanceContinuous optimisation

Company Brief

Diageo
Global beverage alcohol company producing and distributing spirits, beer, and ready-to-drink beverages. Owns major brands like Johnnie Walker, Smirnoff, Guinness, and Baileys, operating across multiple markets with a broad retail and hospitality presence.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1997
WebsiteLinkedIn