Digital Activation Manager

Aon
Krakow
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 4+ yearsEducation: bachelorsSkills: ["Communication","Project management","Problem-solving","Coaching","Relationship building"]

Lead the planning, execution, and optimization of complex digital campaigns that drive audience engagement and business growth across global and regional markets. Own integrated activation strategies across paid, owned, earned, and digital channels, running multi-channel campaigns using platforms like LinkedIn and Google. Analyze performance data to recommend improvements, guide testing and optimization, and collaborate with stakeholders while coaching teams on best practices.

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FursaFursa
Aon
Aon
4 days ago

Digital Activation Manager

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Last checked: 18 hours agoStatus: Live

Job Summary

Lead the planning, execution, and optimization of complex digital campaigns that drive audience engagement and business growth across global and regional markets. Own integrated activation strategies across paid, owned, earned, and digital channels, running multi-channel campaigns using platforms like LinkedIn and Google. Analyze performance data to recommend improvements, guide testing and optimization, and collaborate with stakeholders while coaching teams on best practices.
Location: Krakow
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop integrated activation strategies across paid, owned, earned, and digital channels.
  • •Lead multi-channel campaigns using platforms such as LinkedIn, Google, marketing automation, email marketing, websites, and analytics tools.
  • •Analyze campaign performance and provide strategic recommendations to improve engagement, lead generation, and marketing efficiency.
  • •Guide testing and optimization initiatives and translate insights into actionable improvements.
  • •Partner with marketing, business, and regional stakeholders and help drive best practices by sharing expertise and coaching colleagues.

Pay and Benefits

Perks:Wellness StipendHybrid Work

Key Requirements

  • •4+ years of experience in digital marketing, campaign activation, performance marketing, marketing operations, or a related field.
  • •Proven experience managing complex multi-channel campaigns across platforms such as LinkedIn, Google, email, web, and marketing automation tools.
  • •Strong understanding of audience targeting, lead generation, campaign measurement, analytics, and performance optimization.
  • •Ability to interpret data and translate insights into clear business recommendations.
  • •Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent professional experience.
Experience:4+ years
Education:Bachelor's in Marketing, Communications, Business, or a related field
Skills:CommunicationProject managementProblem-solvingCoachingRelationship building
Tech Stack:LinkedInGoogleMarketing automationEmail marketingWebsitesAnalytics tools

Company Brief

Aon
Global professional services firm providing risk, retirement, human resources, and insurance brokerage solutions to clients worldwide, including consulting, reinsurance, and data-driven risk management services.
Industry: Insurance
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1982
Glassdoor
Glassdoor: 3.9
WebsiteLinkedInGlassdoor