Sr. Manager, Customer Experience

Own the strategy, execution, and optimization of a paid digital media portfolio, guiding customer acquisition from click through install. Manage day-to-day performance across Paid Search (SEM), Paid Social (Meta/TikTok), and Display/Programmatic, dynamically shifting budgets to hit monthly acquisition targets. Lead full-funnel analytics, A/B testing, and AI-driven efficiency (audience modeling and predictive bidding) while partnering with Finance and Sales Operations and communicating results to executive leadership.