Growth Lead, Pakistan

Binance
Islamabad
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Leadership","Data-driven decision-making","Stakeholder management","Strategic thinking","Execution orientation"]

Drive user acquisition, engagement, and brand growth for Binance across Pakistan by localizing global campaigns and running end-to-end full-funnel growth programs. Own planning and execution of localized product campaigns, growth experiments, and lifecycle initiatives across web and app channels. Optimize performance marketing (Meta, Google, TikTok and others), lead KOL/influencer and offline activation strategies, and use data analytics to improve ROI, conversion, and user experience while mentoring a local growth team.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Binance
Binance
2 weeks ago

Growth Lead, Pakistan

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Drive user acquisition, engagement, and brand growth for Binance across Pakistan by localizing global campaigns and running end-to-end full-funnel growth programs. Own planning and execution of localized product campaigns, growth experiments, and lifecycle initiatives across web and app channels. Optimize performance marketing (Meta, Google, TikTok and others), lead KOL/influencer and offline activation strategies, and use data analytics to improve ROI, conversion, and user experience while mentoring a local growth team.
Location: Islamabad
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and execute growth strategies for the Pakistan market in alignment with global objectives and regional OKRs.
  • •Plan and run localized product campaigns, growth experiments, and user lifecycle programs across web and app channels to improve growth and conversion.
  • •Own and optimize full-funnel growth, including performance marketing (budget allocation, audience targeting, creative testing, and ROI optimization).
  • •Lead KOL and influencer marketing and manage local creators and brand ambassadors to drive awareness and user acquisition.
  • •Build, lead, and mentor a local growth team while continuously analyzing performance data and iterating to improve ROI and user experience.

Key Requirements

  • •7+ years of growth, marketing, or user acquisition experience in a tech or fintech environment.
  • •Deep understanding of Pakistan’s market, digital landscape, user behavior, regulatory environment, and growth channels.
  • •Hands-on omnichannel growth expertise across paid ads, KOL/influencer marketing, offline activations, and O2O strategies.
  • •Strong fintech knowledge; experience in crypto/blockchain is preferred.
  • •Data-driven skills with experience in dashboards, funnel analysis, attribution models, experimentation frameworks, and OKR-driven execution.
Experience:FintechCrypto/blockchainInternet/tech
Skills:LeadershipData-driven decision-makingStakeholder managementStrategic thinkingExecution orientation
Languages:EnglishUrdu
Tech Stack:MetaGoogleTikTokSEOASODashboardsFunnel analysisAttribution modelsOKRs

Company Brief

Binance
Operates one of the world’s largest cryptocurrency exchanges, offering spot and derivatives trading, a native token (BNB), wallet services, staking, and a broad suite of crypto financial products and infrastructure.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Valuation: Unicorn (USD 1B+)
Funding: Bootstrapped
Headquarters: George Town, Cayman Islands
Founded: 2017
WebsiteLinkedIn