Growth Campaign Manager, Lifecycle

Virta Health
United States
Workplace: RemoteFull timeUSD 108,500 - 140,500 annuallyFunction: Marketing & GrowthExperience: 3-4 yearsSkills: ["Ownership","Collaboration","Evidence-based decision-making","Data-driven thinking","Iterating rapidly"]

Own the lifecycle marketing execution for multi-channel member acquisition and engagement campaigns, translating lifecycle strategy into measurable results. Build and optimize Braze campaigns and Canvases (segmentation, trigger logic, personalization, dynamic content, and A/B testing), monitor funnel performance daily, and manage end-to-end orchestration from intake to retrospective. Partner closely with Marketing Operations, Data, Content, Design, and enable AI-assisted workflows to improve planning and throughput.

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Virta Health
Virta Health
14 hours ago

Growth Campaign Manager, Lifecycle

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Last checked: 14 hours agoStatus: Live

Job Summary

Own the lifecycle marketing execution for multi-channel member acquisition and engagement campaigns, translating lifecycle strategy into measurable results. Build and optimize Braze campaigns and Canvases (segmentation, trigger logic, personalization, dynamic content, and A/B testing), monitor funnel performance daily, and manage end-to-end orchestration from intake to retrospective. Partner closely with Marketing Operations, Data, Content, Design, and enable AI-assisted workflows to improve planning and throughput.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Partner with the Sr Technical Lifecycle Marketing Manager to build, test, and deploy multi-channel member acquisition and engagement campaigns in Braze.
  • •Build, launch, and maintain lifecycle campaigns and Canvases using templates and governance, including segmentation, trigger logic, personalization, dynamic content, and A/B testing.
  • •Monitor daily campaign health and performance across engagement, conversion, activation, incremental lift, and campaign efficiency; identify optimization opportunities.
  • •Own campaign orchestration end-to-end (intake through retrospective), developing briefs and workback plans, coordinating assets and approvals, and managing dependencies.
  • •Build AI-assisted project management workflows to keep launches on schedule and support select cross-channel Growth initiatives.

Pay and Benefits

Salary: USD 108,500 - 140,500 annually
Equity and Bonus:Equity

Key Requirements

  • •3–4 years of hands-on experience in lifecycle marketing, campaign management, or growth marketing in a B2C or B2B2C environment.
  • •Proven experience building, segmenting, and executing campaigns in enterprise customer engagement platforms such as Braze, Iterable, or SFMC.
  • •Comfort with customer-data concepts (events, attributes, segments, eligibility rules, behavioral triggers) and clear communication with Marketing Operations and Data partners.
  • •Track record project managing complex, multi-asset marketing campaigns across creative, web, and operational teams.
  • •Hands-on proficiency with growth analytics tools (GA4, Looker, Amplitude) to analyze conversion funnels and report performance.
Experience:3-4 years
Skills:OwnershipCollaborationEvidence-based decision-makingData-driven thinkingIterating rapidly
Tech Stack:BrazeIterableSFMCEmailMailSMSCanvasesLiquidContent BlocksCatalogsConnected ContentA/B testingGA4LookerAmplitudeSEOSEMDynamic contentSegmentationTrigger logic

Company Brief

Virta Health
Provides a telemedicine-based treatment platform for reversing type 2 diabetes and improving metabolic health through continuous remote care, personalized nutrition, coaching, and medical management.
Industry: HealthTech
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: San Francisco, United States
Founded: 2014
WebsiteLinkedIn