Subscription Product Manager - TikTok Shop

TikTok
Seattle
Full timeFunction: Product ManagementEducation: bachelorsSkills: ["Strategic thinking","Communication","Stakeholder management","Cross-functional collaboration","Analytical thinking"]

Own end-to-end product strategy for TikTok Shop repurchase and subscription offerings, including benefit design, pricing logic, and the value proposition. Drive adoption, engagement, and retention by improving perceived user value and ROI efficiency. Partner cross-functionally across Product, Marketing, Finance, Ops, and HQ to define membership levers, localize frameworks for the US, and scale experimentation to measure incremental impact on retention and value metrics.

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FursaFursa
TikTok
TikTok
1 month ago

Subscription Product Manager - TikTok Shop

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Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live

Job Summary

Own end-to-end product strategy for TikTok Shop repurchase and subscription offerings, including benefit design, pricing logic, and the value proposition. Drive adoption, engagement, and retention by improving perceived user value and ROI efficiency. Partner cross-functionally across Product, Marketing, Finance, Ops, and HQ to define membership levers, localize frameworks for the US, and scale experimentation to measure incremental impact on retention and value metrics.
Location: Seattle
Employment Type: Full time
Job Function: Product Management

Key Responsibilities

  • •Own the end-to-end strategy for TikTok Shop repurchase and subscription products, including benefit design, pricing logic, and value proposition.
  • •Drive adoption, engagement, and retention of subscription programs by improving perceived user value and ROI efficiency.
  • •Lead cross-functional collaboration across Product, Marketing, Finance, Ops, and HQ teams to align on membership strategy and execution.
  • •Define and optimize membership levers (benefits, incentives, exclusive experiences) to increase purchase frequency and customer lifetime value.
  • •Develop and scale experimentation frameworks and communicate strategy, insights, and results to stakeholders and leadership.

Key Requirements

  • •Bachelor’s degree or above and experience owning complex product areas with significant cross-functional dependencies.
  • •Strong strategic thinking connecting product decisions to business and financial outcomes.
  • •Excellent communication and stakeholder management skills in a global environment.
  • •Proven ability to lead ambiguous, high-impact initiatives end-to-end.
  • •Experience in subscription, membership, or loyalty programs; background in e-commerce, fintech, or consumer platforms; strong analytical foundation with experimentation and ROI modeling.
Experience:E-commerceFintechConsumer platforms
Education:Bachelor's
Skills:Strategic thinkingCommunicationStakeholder managementCross-functional collaborationAnalytical thinking
Tech Stack:ExperimentationROI modeling

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn