Professional, IMC Strategy

Samsung
Kuala Lumpur
Workplace: OnsiteFull timeFunction: Strategy & Corporate DevelopmentSkills: []

Develop and drive integrated marketing communications for a new product, aligned to business and product strategy. Create marketing KPIs and ensure consistent marketing directions across PR, digital, media, and campaign teams. Support environment analysis, competitor benchmarking, and multi-touchpoint campaign concept planning. Contribute to brand strategy development through market research and competitor strategy/naming status benchmarking.

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FursaFursa
Samsung
Samsung
10 hours ago

Professional, IMC Strategy

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Last checked: 10 hours agoStatus: Live

Job Summary

Develop and drive integrated marketing communications for a new product, aligned to business and product strategy. Create marketing KPIs and ensure consistent marketing directions across PR, digital, media, and campaign teams. Support environment analysis, competitor benchmarking, and multi-touchpoint campaign concept planning. Contribute to brand strategy development through market research and competitor strategy/naming status benchmarking.
Location: Kuala Lumpur
Workplace: Onsite
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Entry level

Key Responsibilities

  • •Maximize marketing impact by developing the integrated communication strategy and marketing KPI aligned with business and product strategy.
  • •Provide consistent goals and marketing directions to related marketing departments such as PR, digital, media, and campaigns.
  • •Participate in market, competitor, and product environment analysis and perform competitor benchmarking for communication strategy setting.
  • •Participate in creative concept planning for multi-dimensional campaigns that reach various consumer touchpoints.
  • •Participate in market research and benchmarking of competitor strategies and naming status needed for developing brand strategies.

Key Requirements

  • •Typical entry point for university graduates.
  • •Learns to use professional concepts and applies company policies and procedures to resolve routine issues.
  • •Works on problems of limited scope by following standard practices and procedures.
  • •Receives detailed instructions on all work.

Company Brief

Samsung
Global conglomerate known for consumer electronics, home appliances, semiconductors, displays, and mobile devices. Designs and manufactures a wide range of products and solutions for consumers, enterprises, and industrial customers worldwide.
Industry: Conglomerates & Holding Companies
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Seoul, South Korea
Founded: 1938
Glassdoor
Glassdoor: 3.7
WebsiteLinkedIn