Email & Retention Marketing Specialist

Scale Army
Cairo, Buenos Aires, Addis Ababa, Cape Town, Abuja
Workplace: RemoteContractUSD 1,600 - 2,200 monthlyFunction: Marketing & GrowthExperience: 3+ yearsSkills: ["Ownership","Attention to detail","Independent execution","Analytical thinking","Copywriting"]

Own day-to-day execution and optimization of email and SMS retention programs for a fast-growing CPG brand. Focus on Klaviyo lifecycle flows (welcome, abandoned cart, post-purchase, win-back), running segmentation and testing to drive repeat purchases, subscriptions, and customer lifetime value. Coordinate email/SMS via Postscript, build polished on-brand email creatives with Figma, and leverage AI tools (e.g., Claude) to improve speed and quality while supporting affiliate and influencer initiatives.

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Scale Army
Scale Army
2 days ago

Email & Retention Marketing Specialist

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Last checked: 21 hours agoStatus: Live

Job Summary

Own day-to-day execution and optimization of email and SMS retention programs for a fast-growing CPG brand. Focus on Klaviyo lifecycle flows (welcome, abandoned cart, post-purchase, win-back), running segmentation and testing to drive repeat purchases, subscriptions, and customer lifetime value. Coordinate email/SMS via Postscript, build polished on-brand email creatives with Figma, and leverage AI tools (e.g., Claude) to improve speed and quality while supporting affiliate and influencer initiatives.
Location: Cairo, Buenos Aires, Addis Ababa, Cape Town, Abuja
Workplace: Remote
Employment Type: Contract
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Manage and execute ongoing email marketing campaigns within Klaviyo.
  • •Audit, refine, and optimize lifecycle flows (welcome, abandoned cart, post-purchase, win-back) and other retention automations.
  • •Build segmentation and testing strategies to improve engagement, conversion, repeat purchases, and customer lifetime value.
  • •Analyze performance data for retention and subscription growth, translating broader priorities into actionable initiatives with the Senior Marketing Manager.
  • •Support and optimize Postscript SMS, coordinate email/SMS communications, and provide executional support for affiliate and influencer marketing initiatives.

Pay and Benefits

Salary: USD 1,600 - 2,200 monthly

Key Requirements

  • •3+ years of experience in email marketing, lifecycle marketing, retention marketing, or a similar e-commerce marketing role.
  • •Strong hands-on experience using Klaviyo and managing lifecycle flows, segmentation, campaigns, and retention initiatives.
  • •Ability to own email campaigns end-to-end, including setup, copy, testing, QA, deployment, and performance analysis.
  • •Experience with e-commerce or DTC brands is strongly preferred.
  • •Comfort using AI tools (e.g., Claude) to improve marketing execution and workflow efficiency.
Experience:3+ yearsE-commerceDTCConsumer packaged goodsSaaS
Skills:OwnershipAttention to detailIndependent executionAnalytical thinkingCopywriting
Tech Stack:KlaviyoPostscriptSMSFigmaClaudeAI

Company Brief

Scale Army
Scale Army is a growth marketing agency that helps startups and SMBs scale through performance marketing, paid media, and data-driven customer acquisition strategies tailored to drive revenue and growth.
Industry: Professional Services
Company Size: Small (11 to 50 employees)
Growth: Established Company
Funding: Bootstrapped
Website