Capco

4 months ago

Campaign Manager (Banking)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Lead planning and execution of targeted campaigns within Commercial Banking to drive product uptake, revenue growth, and client engagement across SME and Corporate segments. Partner with Product, Sales, CRM, Analytics, and Compliance to deliver data-driven campaigns, enable Relationship Managers, and manage multi-channel campaigns aligned with product launches and seasonal trends.

Location: Kuala Lumpur

Workplace: Onsite

Employment Type: Full time

Job Function: Banking, Lending & Credit

Seniority: Manager level

Key Responsibilities

•Campaign Strategy & Planning: Translate business objectives into targeted campaign strategies, align campaigns with product priorities, define and segment target customers, set objectives and KPIs, and develop campaign calendars.
•Audience Segmentation & Targeting: Partner with CRM and Data Analytics teams to identify high-potential customer segments, analyze RM portfolios for cross-sell opportunities, generate eligible lists, and leverage behavioral triggers to drive timely engagement.
•Campaign Execution: Coordinate cross-functional teams, manage multi-channel deployment (email, RM lists, digital banners, events/webinars, digital channels), oversee messaging and compliance, ensure timely delivery, and monitor performance for optimizations.
•Sales & Relationship Manager Enablement: Provide qualified lead lists, develop sales enablement materials including pitch decks, track follow-ups and conversions, and support internal sales initiatives.
•Language requirement: Mandarin and/or Cantonese

Key Requirements

•Degree in Business, Marketing, Finance, or a related discipline.
•5+ years of relevant experience in commercial banking, campaign management, marketing, business analysis, or project management.
•Strong analytical and data segmentation capabilities with experience using CRM systems.
•Proven ability to manage cross-functional stakeholders and campaign timelines.
•Experience as a Change Manager, Business Analyst, or Project Manager will be advantageous.

Experience:5+ yearsBankingCampaign managementMarketing

Education:Bachelor's in Business, Marketing, FinanceNot specified

Skills:CommunicationCollaborationProblem-solvingProject management

Languages:English

Tech Stack:CRMData analyticsMarketing automation

Company Brief

Capco

Global management and technology consultancy specializing in financial services. Capco advises banks, insurers, and capital markets firms on digital transformation, risk and compliance, technology implementation, and operational improvement, combining industry expertise with advisory and engineering capabilities.

Industry: Management Consulting

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Headquarters: London, United Kingdom

Founded: 1998

Glassdoor: 3.7

Website LinkedIn

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Capco

4 months ago

Campaign Manager (Banking)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Location: Kuala Lumpur

Workplace: Onsite

Employment Type: Full time

Job Function: Banking, Lending & Credit

Seniority: Manager level

Key Responsibilities

•Campaign Strategy & Planning: Translate business objectives into targeted campaign strategies, align campaigns with product priorities, define and segment target customers, set objectives and KPIs, and develop campaign calendars.
•Audience Segmentation & Targeting: Partner with CRM and Data Analytics teams to identify high-potential customer segments, analyze RM portfolios for cross-sell opportunities, generate eligible lists, and leverage behavioral triggers to drive timely engagement.
•Campaign Execution: Coordinate cross-functional teams, manage multi-channel deployment (email, RM lists, digital banners, events/webinars, digital channels), oversee messaging and compliance, ensure timely delivery, and monitor performance for optimizations.
•Sales & Relationship Manager Enablement: Provide qualified lead lists, develop sales enablement materials including pitch decks, track follow-ups and conversions, and support internal sales initiatives.
•Language requirement: Mandarin and/or Cantonese

Key Requirements

•Degree in Business, Marketing, Finance, or a related discipline.
•5+ years of relevant experience in commercial banking, campaign management, marketing, business analysis, or project management.
•Strong analytical and data segmentation capabilities with experience using CRM systems.
•Proven ability to manage cross-functional stakeholders and campaign timelines.
•Experience as a Change Manager, Business Analyst, or Project Manager will be advantageous.

Experience:5+ yearsBankingCampaign managementMarketing

Education:Bachelor's in Business, Marketing, FinanceNot specified

Skills:CommunicationCollaborationProblem-solvingProject management

Languages:English

Tech Stack:CRMData analyticsMarketing automation

Company Brief

Capco

Industry: Management Consulting

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Headquarters: London, United Kingdom

Founded: 1998

Glassdoor: 3.7

Website LinkedIn