Loyalty Program Strategy Lead (all genders)

HelloFresh
Berlin
Workplace: HybridFull timeFunction: Administration & Executive AssistanceExperience: 5+ yearsSkills: ["Analytical thinking","Problem-solving","Strategic thinking","Business acumen","Stakeholder influence"]

Own the strategy and end-to-end delivery of the loyalty program across HelloFresh global markets. Define reward economics and roadmap, lead multi-market rollouts, and take charge of the CRM and lifecycle experience across email, push, and SMS. Run A/B experiments, maintain financial models, and track KPIs to drive program health and customer value. Partner with tech, product, data, marketing, legal, and CRM operations to deliver and evolve loyalty initiatives.

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HelloFresh
HelloFresh
1 month ago

Loyalty Program Strategy Lead (all genders)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Own the strategy and end-to-end delivery of the loyalty program across HelloFresh global markets. Define reward economics and roadmap, lead multi-market rollouts, and take charge of the CRM and lifecycle experience across email, push, and SMS. Run A/B experiments, maintain financial models, and track KPIs to drive program health and customer value. Partner with tech, product, data, marketing, legal, and CRM operations to deliver and evolve loyalty initiatives.
Location: Berlin
Workplace: Hybrid
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Mid level

Key Responsibilities

  • •Architect and own the end-to-end loyalty program, including mechanics (points, tiers, missions, rewards) and the financial models and business cases.
  • •Define reward economics and the program roadmap by translating company strategy into quarterly OKRs and tracking how the program evolves.
  • •Own CRM strategy for journey design, segmentation, and multi-channel campaigns across email, push, and SMS.
  • •Design and interpret A/B experiments for program variants, CRM campaigns, and feature launches; translate results into decisions.
  • •Lead multi-market rollouts, coordinating legal compliance, customer communication, migration planning, and resolving program issues with minimal customer disruption.

Pay and Benefits

Perks:PensionRelocationLearning BudgetHealth InsuranceGym MembershipCommuter BenefitsSabbatical Leave

Key Requirements

  • •5+ years (or equivalent) of professional experience in a fast-paced environment such as agency, tech scale-up, consulting, finance, or e-commerce.
  • •Track record in loyalty, CRM/lifecycle marketing, retention, or subscription business models, with a passion for customer experience design.
  • •Very strong analytical and conceptual problem-solving skills, strategic thinking, and business acumen.
  • •Strong financial modeling skills, including experience holding large models.
  • •Experience designing and measuring pricing/business strategies through experimentation (including A/B testing) in data-rich environments.
Experience:5+ yearsLoyaltyCRMRetentionSubscription businessesE-commerce
Skills:Analytical thinkingProblem-solvingStrategic thinkingBusiness acumenStakeholder influence
Languages:English
Tech Stack:A/B testingSQLIterableSFMCStatsigTalon.OneTableauDatabricksEmailPushSMS

Company Brief

HelloFresh
HelloFresh is a meal-kit and food subscription company that delivers fresh ingredients and recipes to consumers, offering convenient home-cooked meals through weekly subscription boxes across multiple international markets.
Industry: FoodTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2011
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn