HelloFresh

2 days ago

Lead, Loyalty & Customer Lifecycle (all genders)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 15 hours agoStatus: Live

Job Summary

Own the strategy and end-to-end delivery of the loyalty program across HelloFresh global markets. Define reward economics and roadmap, lead multi-market rollouts, and take charge of the CRM and lifecycle experience across email, push, and SMS. Run A/B experiments, maintain financial models, and track KPIs to drive program health and customer value. Partner with tech, product, data, marketing, legal, and CRM operations to deliver and evolve loyalty initiatives.

Location: Berlin

Workplace: Hybrid

Employment Type: Full time

Job Function: Administration & Executive Assistance

Seniority: Mid level

Key Responsibilities

•Architect and own the end-to-end loyalty program, including mechanics (points, tiers, missions, rewards) and the financial models and business cases.
•Define reward economics and the program roadmap by translating company strategy into quarterly OKRs and tracking how the program evolves.
•Own CRM strategy for journey design, segmentation, and multi-channel campaigns across email, push, and SMS.
•Design and interpret A/B experiments for program variants, CRM campaigns, and feature launches; translate results into decisions.
•Lead multi-market rollouts, coordinating legal compliance, customer communication, migration planning, and resolving program issues with minimal customer disruption.

Pay and Benefits

Perks:PensionRelocationLearning BudgetHealth InsuranceGym MembershipCommuter BenefitsSabbatical Leave

Key Requirements

•5+ years (or equivalent) of professional experience in a fast-paced environment such as agency, tech scale-up, consulting, finance, or e-commerce.
•Track record in loyalty, CRM/lifecycle marketing, retention, or subscription business models, with a passion for customer experience design.
•Very strong analytical and conceptual problem-solving skills, strategic thinking, and business acumen.
•Strong financial modeling skills, including experience holding large models.
•Experience designing and measuring pricing/business strategies through experimentation (including A/B testing) in data-rich environments.

Experience:5+ yearsLoyaltyCRMRetentionSubscription businessesE-commerce

Skills:Analytical thinkingProblem-solvingStrategic thinkingBusiness acumenStakeholder influence

Languages:English

Tech Stack:A/B testingSQLIterableSFMCStatsigTalon.OneTableauDatabricksEmailPushSMS

Company Brief

HelloFresh

HelloFresh is a meal-kit and food subscription company that delivers fresh ingredients and recipes to consumers, offering convenient home-cooked meals through weekly subscription boxes across multiple international markets.

Industry: FoodTech

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Berlin, Germany

Founded: 2011

Glassdoor: 3.6

Website LinkedIn

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HelloFresh

2 days ago

Lead, Loyalty & Customer Lifecycle (all genders)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 15 hours agoStatus: Live

Job Summary

Location: Berlin

Workplace: Hybrid

Employment Type: Full time

Job Function: Administration & Executive Assistance

Seniority: Mid level

Key Responsibilities

•Architect and own the end-to-end loyalty program, including mechanics (points, tiers, missions, rewards) and the financial models and business cases.
•Define reward economics and the program roadmap by translating company strategy into quarterly OKRs and tracking how the program evolves.
•Own CRM strategy for journey design, segmentation, and multi-channel campaigns across email, push, and SMS.
•Design and interpret A/B experiments for program variants, CRM campaigns, and feature launches; translate results into decisions.
•Lead multi-market rollouts, coordinating legal compliance, customer communication, migration planning, and resolving program issues with minimal customer disruption.

Pay and Benefits

Perks:PensionRelocationLearning BudgetHealth InsuranceGym MembershipCommuter BenefitsSabbatical Leave

Key Requirements

•5+ years (or equivalent) of professional experience in a fast-paced environment such as agency, tech scale-up, consulting, finance, or e-commerce.
•Track record in loyalty, CRM/lifecycle marketing, retention, or subscription business models, with a passion for customer experience design.
•Very strong analytical and conceptual problem-solving skills, strategic thinking, and business acumen.
•Strong financial modeling skills, including experience holding large models.
•Experience designing and measuring pricing/business strategies through experimentation (including A/B testing) in data-rich environments.

Experience:5+ yearsLoyaltyCRMRetentionSubscription businessesE-commerce

Skills:Analytical thinkingProblem-solvingStrategic thinkingBusiness acumenStakeholder influence

Languages:English

Tech Stack:A/B testingSQLIterableSFMCStatsigTalon.OneTableauDatabricksEmailPushSMS

Company Brief

HelloFresh

Industry: FoodTech

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Berlin, Germany

Founded: 2011

Glassdoor: 3.6

Website LinkedIn