Account Director, Digital - Health & Wellness

Burson
New York
Workplace: HybridFull timeUSD 60,000 - 140,000 annuallyFunction: Executive & General ManagementSkills: ["Client counseling","Presentation","Communication","Storytelling","Leadership"]

Lead integrated digital communications for healthcare and pharmaceutical clients, focusing on owned and earned social media, content strategy, influencer engagement, and online community building. Serve as a senior client counselor, develop social-first strategies aligned to business objectives, and oversee social channel content planning and amplification. Partner across earned media, creative, strategy, analytics, and account teams while using social listening and performance data to optimize campaigns and uncover audience insights.

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Burson
Burson
15 hours ago

Account Director, Digital - Health & Wellness

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Job Summary

Lead integrated digital communications for healthcare and pharmaceutical clients, focusing on owned and earned social media, content strategy, influencer engagement, and online community building. Serve as a senior client counselor, develop social-first strategies aligned to business objectives, and oversee social channel content planning and amplification. Partner across earned media, creative, strategy, analytics, and account teams while using social listening and performance data to optimize campaigns and uncover audience insights.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Lead the development and execution of integrated digital communications strategies, primarily across owned and earned social channels.
  • •Counsel clients on best practices for social media, digital communications, influencer engagement, community management, and emerging digital platforms.
  • •Oversee planning and execution of social channel content programs, including editorial planning, platform strategy, content creation, and amplification.
  • •Identify and cultivate partnerships with digital creators, patient advocates, influencers, and key opinion leaders to support awareness and storytelling initiatives.
  • •Monitor and analyze campaign performance across digital and social channels, translating data into actionable recommendations and optimization opportunities.

Pay and Benefits

Salary: USD 60,000 - 140,000 annually

Key Requirements

  • •7+ years of experience in digital communications, social media, integrated marketing, or public relations, preferably in an agency environment.
  • •Experience with healthcare, pharmaceutical, biotechnology, medical device, or health advocacy clients.
  • •Deep expertise in owned and earned social media strategy, content development, community engagement, and influencer programming.
  • •Demonstrated success leading integrated digital and social campaigns for healthcare or pharmaceutical brands.
  • •Experience using social listening, audience intelligence, and analytics tools to measure performance and inform strategy.
Experience:HealthcarePharmaceuticalsBiotechnologyMedical devicePublic relationsAgency
Skills:Client counselingPresentationCommunicationStorytellingLeadership
Languages:En
Tech Stack:LinkedInInstagramFacebookXTikTokYouTubeThreads

Company Brief

Burson
Burson Global is a communications and public relations agency providing strategic PR, corporate communications, crisis management, media relations, and stakeholder engagement services to clients across industries to build reputation and manage public perception.
Industry: Professional Services
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