Product Growth Marketing Manager

Zoom Video Communications
San Jose, Seattle, United States
Workplace: HybridFull timeUSD 97,600 - 225,700 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Product judgment","Hands-on execution","Rapid experimentation","Content iteration","Partnership collaboration"]

Own organic PLG growth for Zoom’s highest-priority AI productivity products, translating user problems into outcome-focused messaging and product marketing content. Build and optimize end-to-end acquisition and sign-up funnels with landing page conversion optimization and CRO experiments. Execute SEO/AEO and multi-platform content distribution (X, YouTube, LinkedIn, Reddit, TikTok, and Instagram Reels), using AI tools to speed research, scripting, demos, and iteration while measuring engagement and adoption.

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FursaFursa
Zoom Video Communications
Zoom Video Communications
1 day ago

Product Growth Marketing Manager

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Last checked: 10 hours agoStatus: Live

Job Summary

Own organic PLG growth for Zoom’s highest-priority AI productivity products, translating user problems into outcome-focused messaging and product marketing content. Build and optimize end-to-end acquisition and sign-up funnels with landing page conversion optimization and CRO experiments. Execute SEO/AEO and multi-platform content distribution (X, YouTube, LinkedIn, Reddit, TikTok, and Instagram Reels), using AI tools to speed research, scripting, demos, and iteration while measuring engagement and adoption.
Location: San Jose, Seattle, United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop deep knowledge of Zoom’s productivity products, translating positioning for PLG audiences starting from user problems and outcome-oriented value.
  • •Own end-to-end content creation and publication (demos, tutorials, comparisons, social posts, emails, and web copy) from concept through measurement.
  • •Build and optimize the acquisition and sign-up funnel using landing page and sign-up flow optimization and CRO experiments.
  • •Execute SEO and AEO content to improve organic discoverability, driving qualified traffic and sign-ups.
  • •Track performance using engagement, trial, subscription, and adoption signals; use findings to refine content, calls to action, and coordinate with Online Marketing and product teams.

Pay and Benefits

Salary: USD 97,600 - 225,700 annually

Key Requirements

  • •8+ years of PLG, product marketing, content marketing, growth marketing, or social content experience for digital products.
  • •Strong product instincts to identify key user problems, differentiators, and turn them into clear, credible product stories.
  • •Practical fluency using AI tools for research, scripting, demo creation, video editing, and content iteration.
  • •Proven ability to personally create and publish end-to-end work such as product videos, screen-recorded demos, and social content.
  • •Experience building from scratch (content channel, product launch, or distribution system) with measurable results and comfort with rapid experimentation.
Experience:8+ yearsSaaSAI toolsProduct-led growth (PLG)Creator productsProductivity
Skills:Product judgmentHands-on executionRapid experimentationContent iterationPartnership collaboration
Tech Stack:AI toolsSEOAEOCROXYouTubeLinkedInRedditTikTokInstagram Reels

Company Brief

Zoom Video Communications
Provides video conferencing, chat, phone, webinar, and collaboration software for businesses, schools, and individuals. Its platform is widely used for remote meetings, virtual events, and hybrid work communication.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Jose, United States
Founded: 2011
WebsiteLinkedIn