Marketing Associate

HappyRobot
Mexico
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 3-6 yearsSkills: ["Stakeholder management","Analytical mindset","Writing","Storytelling","Ownership"]

Own LATAM marketing strategy end-to-end by localizing global brand and campaign plans for Mexico, Brazil, and West LATAM. Execute a hands-on demand generation engine covering events, partner co-marketing, social and content (LinkedIn, case studies, webinars, PR), and paid/email/ABM campaigns with attribution and pipeline reporting. Partner directly with the global Growth team and local sales teams to build brand awareness and deliver measurable pipeline impact from zero—without agencies or a built playbook.

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HappyRobot
HappyRobot
1 month ago

Marketing Associate

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Last checked: 3 hours agoStatus: Live

Job Summary

Own LATAM marketing strategy end-to-end by localizing global brand and campaign plans for Mexico, Brazil, and West LATAM. Execute a hands-on demand generation engine covering events, partner co-marketing, social and content (LinkedIn, case studies, webinars, PR), and paid/email/ABM campaigns with attribution and pipeline reporting. Partner directly with the global Growth team and local sales teams to build brand awareness and deliver measurable pipeline impact from zero—without agencies or a built playbook.
Location: Mexico
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own LATAM marketing strategy end-to-end by aligning with the global Growth team, localizing messaging and campaign calendar, and feeding regional insights back.
  • •Run the LATAM events engine (executive dinners, roundtables, conferences, trade shows, partner events) through budget, logistics, and pipeline attribution.
  • •Build co-marketing programs with strategic partners, including joint events, co-branded content, and partner marketing kits.
  • •Own regional social and content such as LinkedIn presence, executive ghostwriting, localized case studies, webinars, and collateral.
  • •Run demand gen and marketing ops (paid, email, ABM) in coordination with BDRs/AEs, including attribution, pipeline reporting, and regional budget/vendor management.

Pay and Benefits

Equity and Bonus:Equity
Perks:Health InsuranceDentalVision

Key Requirements

  • •3–6 years in B2B marketing, growth, or demand generation with end-to-end execution in a startup or high-growth tech environment.
  • •Hands-on, plug-and-play ability to take ownership and start executing quickly without an existing playbook or team.
  • •Proven experience running events (conferences, executive dinners, trade shows) from logistics through pipeline follow-up.
  • •Experience across channels including social media, content, email, paid, and partner co-marketing executed directly.
  • •Strong writing and storytelling in Spanish and English, producing customer-facing content without an agency.
Experience:3-6 yearsB2B marketingDemand generationStartupsHigh-growth techEnterprise SaaS
Skills:Stakeholder managementAnalytical mindsetWritingStorytellingOwnership
Languages:SpanishEnglishPortuguese
Tech Stack:HubSpotLinkedIn AdsEmail platformsNotionFigmaCanva

Company Brief

HappyRobot
Builds and manages enterprise AI workers (conversational and document-processing agents) to automate operational workflows for supply chain and logistics companies, integrating with systems to execute tasks, collect real-time data, and drive operational insights.
Industry: Supply Chain Technology
Company Size: Medium (51 to 250 employees)
Growth: Scaleup
Valuation: USD 250M to 500M
Funding: Series B
Headquarters: San Francisco, United States
Founded: 2022
WebsiteLinkedInGlassdoor