Head of Digital & Customer Marketing

Sony Global
Singapore
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 10+ yearsEducation: bachelorsSkills: ["Leadership","Stakeholder management","Coaching","Decision-making","Data-driven thinking"]

Lead the digital growth, customer engagement (CRM & loyalty), and e-commerce functions for Sony Electronics Singapore. Own the annual digital, e-commerce, and customer marketing strategy, KPIs, resourcing, and departmental performance. Manage and develop a multidisciplinary team, align with regional headquarters and cross-functional partners, and serve as the local business owner for customer marketing transformation and technology initiatives. Oversee go-to-market and in-store marketing execution for key categories sold through Sony Store.

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FursaFursa
Sony Global
Sony Global
1 month ago

Head of Digital & Customer Marketing

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Last checked: 35 days agoStatus: Live

Job Summary

Lead the digital growth, customer engagement (CRM & loyalty), and e-commerce functions for Sony Electronics Singapore. Own the annual digital, e-commerce, and customer marketing strategy, KPIs, resourcing, and departmental performance. Manage and develop a multidisciplinary team, align with regional headquarters and cross-functional partners, and serve as the local business owner for customer marketing transformation and technology initiatives. Oversee go-to-market and in-store marketing execution for key categories sold through Sony Store.
Location: Singapore
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Define and own the annual Digital, E-commerce and Customer Marketing strategy, KPIs, priorities, and resource allocation plans.
  • •Drive departmental performance across Digital Marketing, CRM, E-commerce and Product Marketing, including sales, profit, traffic, acquisition, engagement, and retention.
  • •Lead and develop a multidisciplinary team across Digital Marketing, E-commerce, CRM & Loyalty, and Product Marketing for selected DTC exclusive categories.
  • •Serve as the primary local lead between business teams and regional headquarters, aligning priorities and resolving cross-functional challenges.
  • •Own digital transformation for customer marketing systems and platforms, including evaluating, implementing, and adopting customer engagement and loyalty technology solutions.

Key Requirements

  • •Bachelor’s degree in Marketing, Business, Digital Commerce, Data Analytics, or a related discipline.
  • •10+ years of experience in commercial, business management, digital, customer, or transformation roles, translating data and insights into actionable strategies.
  • •At least 5 years in a people leadership role managing cross-functional teams.
  • •Experience leading teams across multiple disciplines, not just a single specialist area.
  • •Experience working in a matrix organization with regional or global stakeholders.
Experience:10+ years
Education:Bachelor's in Marketing, Business, Digital Commerce, Data Analytics (or related discipline)
Skills:LeadershipStakeholder managementCoachingDecision-makingData-driven thinking
Tech Stack:CRMLoyaltyE-commerceMarketing automationDigital analytics

Company Brief

Sony Global
Multinational conglomerate designing, manufacturing, and distributing consumer electronics, entertainment content, gaming hardware and software, music, and film services. Operates across electronics, gaming, entertainment, and financial services with a global consumer and enterprise footprint.
Industry: Conglomerates & Holding Companies
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Tokyo, Japan
Founded: 1946
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn