Head of Digital & Customer Marketing

Lead the digital growth, customer engagement (CRM & loyalty), and e-commerce functions for Sony Electronics Singapore. Own the annual digital, e-commerce, and customer marketing strategy, KPIs, resourcing, and departmental performance. Manage and develop a multidisciplinary team, align with regional headquarters and cross-functional partners, and serve as the local business owner for customer marketing transformation and technology initiatives. Oversee go-to-market and in-store marketing execution for key categories sold through Sony Store.