Prolific

2 days ago

Growth Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Own the end-to-end product-led growth (PLG) funnel for Prolific’s self-serve researchers journey, from acquisition through activation, lifecycle, and retention. Drive paid acquisition strategy across search, social, and display while growing organic acquisition via SEO and content. Build and optimize onboarding, in-product messaging, lifecycle marketing, and referral programs. Partner cross-functionally with Product, Sales, RevOps, and Customer Success, using data to continuously experiment and improve funnel performance.

Location: New York, London

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own the end-to-end PLG strategy for the self-serve customer journey, driving acquisition, activation, engagement, and retention.
•Develop and optimize onboarding, lifecycle marketing, in-product messaging, referral programs, and customer journeys to improve activation and long-term retention.
•Own paid acquisition strategy across search, social, and display, working with agency partners and internal teams to optimize performance and budgets.
•Drive organic growth through SEO, content, and emerging acquisition channels, testing new opportunities to grow the self-serve funnel.
•Partner with Product, Sales, RevOps, and Customer Success to define PQLs, optimize handoffs, and improve the end-to-end customer experience.

Key Requirements

•4–7+ years of experience in growth or performance marketing with end-to-end PLG funnel ownership in a B2B SaaS environment.
•Proven ability to improve acquisition, activation, and retention metrics (beyond campaign execution).
•Strong paid acquisition experience across Google Ads, Meta, LinkedIn, and other digital channels, including strategy and performance optimization.
•Experience building and optimizing onboarding, lifecycle, and in-product engagement programs using tools such as Pendo or Appcues.
•Strong analytics skills, including measuring funnel performance, defining PQLs, and using platforms such as HubSpot or Metabase to inform decisions.

Experience:B2B SaaS

Skills:Cross-functional stakeholder managementAnalytical mindsetExperimentation cultureAutonomous executionEnd-to-end ownership

Tech Stack:Google AdsMetaLinkedInSEOAEOPendoAppcuesHubSpotMetabase

Company Brief

Prolific

Operates an online participant recruitment platform connecting researchers and companies with vetted participants for academic and market research studies, offering survey hosting, participant management, and data quality tools.

Industry: SaaS

Company Size: Medium (51 to 250 employees)

Growth: Growth Stage Startup

Funding: Series A

Headquarters: Oxford, United Kingdom

Founded: 2014

Website LinkedIn

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Prolific

2 days ago

Growth Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: New York, London

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own the end-to-end PLG strategy for the self-serve customer journey, driving acquisition, activation, engagement, and retention.
•Develop and optimize onboarding, lifecycle marketing, in-product messaging, referral programs, and customer journeys to improve activation and long-term retention.
•Own paid acquisition strategy across search, social, and display, working with agency partners and internal teams to optimize performance and budgets.
•Drive organic growth through SEO, content, and emerging acquisition channels, testing new opportunities to grow the self-serve funnel.
•Partner with Product, Sales, RevOps, and Customer Success to define PQLs, optimize handoffs, and improve the end-to-end customer experience.

Key Requirements

•4–7+ years of experience in growth or performance marketing with end-to-end PLG funnel ownership in a B2B SaaS environment.
•Proven ability to improve acquisition, activation, and retention metrics (beyond campaign execution).
•Strong paid acquisition experience across Google Ads, Meta, LinkedIn, and other digital channels, including strategy and performance optimization.
•Experience building and optimizing onboarding, lifecycle, and in-product engagement programs using tools such as Pendo or Appcues.
•Strong analytics skills, including measuring funnel performance, defining PQLs, and using platforms such as HubSpot or Metabase to inform decisions.

Experience:B2B SaaS

Skills:Cross-functional stakeholder managementAnalytical mindsetExperimentation cultureAutonomous executionEnd-to-end ownership

Tech Stack:Google AdsMetaLinkedInSEOAEOPendoAppcuesHubSpotMetabase

Company Brief

Prolific

Industry: SaaS

Company Size: Medium (51 to 250 employees)

Growth: Growth Stage Startup

Funding: Series A

Headquarters: Oxford, United Kingdom

Founded: 2014

Website LinkedIn