Lifecycle Marketing Lead

Mirage
New York
Workplace: OnsiteFull timeUSD 150,000 - 190,000 annuallyFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Collaboration","Analytical","Experimentation","Communication","Problem-solving"]

Lead end-to-end lifecycle marketing for a fast-growing AI video company, owning onboarding, activation, conversion, retention, and winback across iOS, Android, and web. Define the lifecycle roadmap, build cross-channel campaigns (email, push, in-app, SMS), run experiments to improve subscription metrics, and partner with product, engineering, data science, and creative teams to deliver personalized customer experiences at scale.

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Mirage
Mirage
6 months ago

Lifecycle Marketing Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 8 hours agoStatus: Closed

Job Summary

Lead end-to-end lifecycle marketing for a fast-growing AI video company, owning onboarding, activation, conversion, retention, and winback across iOS, Android, and web. Define the lifecycle roadmap, build cross-channel campaigns (email, push, in-app, SMS), run experiments to improve subscription metrics, and partner with product, engineering, data science, and creative teams to deliver personalized customer experiences at scale.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own the full customer lifecycle, from onboarding and activation to conversion, retention, and winback
  • •Define and execute a lifecycle marketing roadmap aligned with company goals and product priorities
  • •Build, launch, and optimize cross-channel campaigns across email, push, in-app, and SMS
  • •Design and run experiments to improve key subscription metrics such as trial conversion, churn, reactivation, and LTV
  • •Partner closely with product, engineering, data science, and creative teams to deliver personalized, timely customer experiences

Pay and Benefits

Salary: USD 150,000 - 190,000 annually
Equity and Bonus:Equity
Perks:MedicalDentalVision401kCommuter Benefits

Key Requirements

  • •6+ years of experience in lifecycle, CRM, or retention marketing at a software company or high-growth subscription business
  • •Proven track record of building lifecycle programs from early foundations
  • •Expert-level proficiency in Iterable (required)
  • •Experience across the full lifecycle with a strong understanding of subscription metrics
  • •Strong mobile experience driving engagement across iOS and Android
Experience:6+ yearsSubscriptionSoftwareSaaS
Skills:CollaborationAnalyticalExperimentationCommunicationProblem-solving
Tech Stack:IterableAmplitudeMixpanel

Company Brief

Mirage
Mirage (formerly Captions) builds foundation models and products to generate and edit short-form social video using generative AI, offering consumer app Captions and an enterprise Mirage Studio for AI-generated marketing videos.
Industry: AI & Machine Learning
Company Size: Medium (51 to 250 employees)
Growth: Scaleup
Funding: Series C
Headquarters: New York, United States
Founded: 2021
Glassdoor
Glassdoor: 4.0
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