Head of Developer Growth Marketing

Depot
United States
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["AI-native leadership","Data-driven decision-making","Ruthless prioritization","Team leadership","Cross-functional collaboration"]

Own Depot’s developer acquisition engine and lead developer growth marketing through rapid scaling. Drive demand generation across paid and organic channels, optimize the PLG funnel from signup to activation to trials to paid conversion, and orchestrate multi-channel PLG motion including SEO and LLM/answer-engine optimization. Build and protect a developer brand voice, lead a high-leverage team, and partner cross-functionally with Engineering and Sales to execute launches, positioning, and measurable ROI.

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Depot
Depot
4 weeks ago

Head of Developer Growth Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 18 hours agoStatus: Live

Job Summary

Own Depot’s developer acquisition engine and lead developer growth marketing through rapid scaling. Drive demand generation across paid and organic channels, optimize the PLG funnel from signup to activation to trials to paid conversion, and orchestrate multi-channel PLG motion including SEO and LLM/answer-engine optimization. Build and protect a developer brand voice, lead a high-leverage team, and partner cross-functionally with Engineering and Sales to execute launches, positioning, and measurable ROI.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Own demand generation by driving paid and organic acquisition for free trials and new customers, analyzing ROI across the customer lifecycle.
  • •Define and instrument the PLG funnel from signup through activation, trials, paid conversion, and expansion; manage PQL definition and sales handoff.
  • •Orchestrate multi-channel PLG marketing (influencer programs, newsletter/community sponsorships, social, paid ads, SEO, LLM/answer-engine optimization, email lifecycle, owned media) and coordinate third parties when needed.
  • •Set developer brand voice and strengthen Depot’s reputation as a trusted tool for fast builds with technically honest content.
  • •Hire, lead, and develop the marketing team; lead planning/forecasting/reporting cadence and run cross-functional GTM with Engineering, Sales, and Solutions Engineering.

Key Requirements

  • •Demonstrated AI-native leadership with experience rebuilding how you work around agents and automations.
  • •Proven track record driving demand generation in a B2B or API-first company with strong budget discipline and self-serve funnel experience.
  • •Developer credibility: empathy for how developers evaluate tools and ability to create technically honest content developers trust.
  • •Experience scaling and leading high-performing marketing teams, with 7+ years as a tiebreaker between AI-native leaders.
  • •Comfort using analytics tools like PostHog or Amplitude to measure what moves the business and run honest post-mortems.
Experience:7+ yearsB2BAPI-firstPLGDeveloper infrastructure
Skills:AI-native leadershipData-driven decision-makingRuthless prioritizationTeam leadershipCross-functional collaboration
Tech Stack:PostHogAmplitudeLLMDevOpsCI/CDEmail lifecycleSEO

Company Brief

Depot
Depot provides a developer-focused platform for deploying and managing modern web applications with Git-driven workflows, edge-friendly deployments, and turnkey infrastructure integrations to simplify build, preview, and production releases.
Industry: Developer Tools
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