Paid Social Specialist

Xero
Brisbane
Workplace: HybridFull timeFunction: Data Science & Machine LearningSkills: ["Collaboration","Communication","Analytical thinking","Data-driven decision-making"]

Shape and execute full-funnel paid social strategies that connect small businesses, accountants, and bookkeepers to Xero. Plan, launch, and optimize campaigns across Meta, TikTok, Reddit, and LinkedIn, manage budgets and audience targeting, and run continuous A/B testing. Partner with data science and creative optimization specialists, use customer data platforms for segmentation and incrementality, and identify growth opportunities with media partners.

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FursaFursa
Xero
Xero
3 days ago

Paid Social Specialist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Shape and execute full-funnel paid social strategies that connect small businesses, accountants, and bookkeepers to Xero. Plan, launch, and optimize campaigns across Meta, TikTok, Reddit, and LinkedIn, manage budgets and audience targeting, and run continuous A/B testing. Partner with data science and creative optimization specialists, use customer data platforms for segmentation and incrementality, and identify growth opportunities with media partners.
Location: Brisbane
Workplace: Hybrid
Employment Type: Full time
Job Function: Data Science & Machine Learning
Seniority: Mid level

Key Responsibilities

  • •Launch and manage high-performing paid social campaigns across Meta, TikTok, Reddit, and LinkedIn using platform-native tools and analytics software.
  • •Execute a creative and audience testing roadmap in partnership with data science and creative optimisation specialists.
  • •Use customer data platforms to build targeted audience segments and improve campaign incrementality.
  • •Allocate budgets and refine audience targeting through campaign testing to drive measurable return on investment.
  • •Work with media partners to identify growth opportunities, new products, and testing betas.

Key Requirements

  • •Hands-on experience planning, launching, and optimizing paid social campaigns in a digital performance or SaaS environment.
  • •Experience using ad management tools across channels such as LinkedIn, Meta, and TikTok to drive customer acquisition.
  • •Proven expertise in audience segmentation, budget management, and continuous A/B testing strategies.
  • •Strong analytical skills to evaluate campaign metrics, interpret performance data, and refine campaign strategies.
  • •Collaborative communication skills to build cross-functional relationships with data, creative, and partner marketing teams.
Experience:SaaSDigital performance
Skills:CollaborationCommunicationAnalytical thinkingData-driven decision-making
Tech Stack:MetaTikTokRedditLinkedInA/B testingAudience segmentationCustomer data platformsTracking solutionsConversion funnelsPerformance reporting

Company Brief

Xero
Provides cloud-based accounting, payroll, and financial management software for small and medium-sized businesses, enabling invoicing, bank reconciliation, reporting, and integrations with third-party apps globally.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Wellington, New Zealand
Founded: 2006
WebsiteLinkedIn