Product Marketing Manager - Payments

Plaid
San Francisco, New York
Workplace: HybridFull timeUSD 160,800 - 200,400 annuallyFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Strategic thinking","Bias for action","Written communication","Verbal communication","Cross-functional collaboration"]

Own payments product positioning for Plaid, turning technical capabilities into clear, customer-facing messaging that drives adoption. Lead competitive research to uncover opportunities and strengthen market advantage. Partner with Product, Sales, Marketing, Enablement, Design, and Communications to create and distribute collateral and integrated campaigns across key customer segments, accelerating expansion and go-to-market outcomes.

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Plaid
Plaid
2 days ago

Product Marketing Manager - Payments

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Last checked: 11 hours agoStatus: Live

Job Summary

Own payments product positioning for Plaid, turning technical capabilities into clear, customer-facing messaging that drives adoption. Lead competitive research to uncover opportunities and strengthen market advantage. Partner with Product, Sales, Marketing, Enablement, Design, and Communications to create and distribute collateral and integrated campaigns across key customer segments, accelerating expansion and go-to-market outcomes.
Location: San Francisco, New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Craft clear, compelling positioning and messaging that highlights Plaid’s unique value.
  • •Conduct ongoing competitive analysis and research to inform positioning and identify new opportunities.
  • •Partner with Product to understand features and translate technical concepts into customer-facing content.
  • •Collaborate cross-functionally to create and distribute collateral such as presentations, case studies, one-pagers, blog posts, webinars, and website updates.
  • •Build integrated campaigns with Marketing to target key customer segments and accelerate adoption and expansion.

Pay and Benefits

Salary: USD 160,800 - 200,400 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401k

Key Requirements

  • •6+ years of experience, with 3+ years in product marketing or another strategic GTM role at a B2B software company.
  • •Comfort operating in fast-moving environments with a high degree of ambiguity; bias for action.
  • •Strong written communication skills for developing marketing and sales collateral and articulating strategy with internal stakeholders.
  • •Strong verbal communication skills, including engaging with leaders at large fintechs and financial institutions in the U.S.
  • •Proven success launching new solutions and driving market adoption.
Experience:6+ yearsB2B softwareFintechPayments
Skills:Strategic thinkingBias for actionWritten communicationVerbal communicationCross-functional collaboration

Company Brief

Plaid
Provides APIs that enable applications to connect with users’ bank accounts, verify financial data, and power payment and account verification workflows for fintechs and financial services companies.
Industry: Fintech Infrastructure
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: San Francisco, United States
Founded: 2013
WebsiteLinkedIn